Study Of The Main Problems To The Value Orientation Of Contemporary Chinese Popular Culture

In the tide of reform and opening to the outside of the People's Republic of China, the contemporary Chinese popular culture with the development of science and technology and the spread of the mass media, has gradually became the most important part in the Chinese contemporary culture market. Meanwhile, it because of its strong permeability and universality, has influence the people's thought and life, this influence couldn't be ignored.Since the report of the 14 th CPC National Congress explicitly proposed to "set up the system of socialist market economy", people's material life level has been greatly promoted, the development of mass culture in China is growing by leaps and bounds. Today, a lot of signs, mass culture has become the influence and construct people's values, outlook on life and world view of a main resource. In this case, pay attention to the value orientation of contemporary Chinese popular culture studies, is particularly important. The value orientation of Chinese mass culture is correct or not, will directly influence the spread of mass culture in China and development, influence people to implementation of the socialist core values, and influence the progress of the construction of socialist culture with Chinese characteristics.With the deepening of the globalization, the pluralistic culture thought comes, which caused a great impact to the development of mass culture in China. From a certain range, multiculturalism is beneficial for the richness of the content and form to mass cultural, but the multicultural jumbly, contains a variety of negative decadent ideas and reactionary ideological concept, this serious impact with the dominant ideology of our country. So we must insist on the theory of Marxist theory and socialism core value system to guide the value orientation of mass culture. This thesis is analysis the existing problems in the value orientation during the development of contemporary Chinese popular culture, and combines the reality of the current social development, proposed the rationalization guidance scheme, trying to transition phase of the construction of contemporary Chinese popular culture to provide certain theoretical thinking and practical countermeasures.This thesis is divided into five chapters. The first chapter is mainly introduced in this paper the research background, research purpose, research significance and the place of innovation. The second chapter is mainly based on the comparison of popular culture and elite culture and dominant culture which help us deepen the understanding of popular culture's connotation. On the basis of the research, we had been clear about the basic function of Chinese popular culture. The third chapter is mainly discussed the essence of contemporary Chinese popular culture's value orientation and the changes of the value orientation. The fourth chapter from different angles and levels to analysis the main problems of the value orientation of contemporary Chinese popular culture and the challenge we faced. The fifth chapter is aimed at the correct guiding countermeasures for the value orientation of contemporary Chinese popular culture to solve the above problems.