Path Of The Party's Ideology Spread Influence Of Popular Culture

Party’s ideological communication is not only an important part of ideologicaland political work, but also an important content of the party’s ruling abilityconstruction.Any countries and political parties are facing the ideological construction,communication and identity which regard invisible persuasion and faith as the core.Marx’s ideological and political work includes three interrelated processes which areideology construction, Marx’s party ideology and ideological identity. Among them,the ideology construction is the premise and the foundation. Ideological identity is thefundamental purpose. Ideology communication is the center link. Ideologicalcommunication of Chinese Communist is a process which internalizes values, ideasand beliefs, which are corresponding with the party’s ideology, into the lay of people’spsychology. Globalization, informatization and the socialist market economy hasspawned Chinese mass culture industry and mass culture, which makes the popularculture rise in the period of social transformation and in the view of multi-culture.Cultural transformation is the deepest transformation. Mass culture which isaccompanied by the market economy, and regards the mass media as the carrier,generates widespread and profound influence on the mass. The mass culture, whichshows weak ideology and non mandatory, commercial, entertainment and utilitarianand secular characteristics, has a deep impact on people’s values, ideals and beliefs,and seriously challenges the traditional modes of the party’s ideology communication.Under the profound influence of mass culture, the construction of masscommunication mode of two-way interaction is an inevitable choice for the partyideology propagation path. The premise for the construction of mass communicationmode of two-way interaction is the subject construction, which is to improve theideological communication capability of the party, to realize the communicationoptimization; The core is to construct communication system, which is to form theinclusive and equitable discourse system; The key security is to optimize thecommunication environment, which is to strengthen guidance and management of themass media. The paper uses the basic methods of class analysis, the unity of logic andhistory, literature research, combining theory with practice etc. The paper starts fromthe general principle of party politics, and clarifies the basic logic of Chinesecommunist ideology communication. The paper, based on the analysis on theopportunities and challenges brought to Party’s ideology communication, proposes the general idea of ideological communication path.This thesis consists of preface, five chapters and conclusion of three parts.The introduction clarifies the reasons and background, research value, researchstatus, key concepts, research ideas, framework and research method.The first chapter summarizes the basic theory of logic Chinese communistideology dissemination. This chapter starts from the general principle and the spreadof political theory, the basic connotation of ideology, and the spread is defined,analyzes the connotation of party ideology dissemination from the socialdissemination angle, and summarizes the spread of ideology dissemination ofcontemporary Chinese Communist experience and consciousness of law.The second chapter focuses on the analysis of the important influence of popularculture on Chinese communist ideology dissemination, includes two aspects:opportunities and challenges. This chapter from the mass culture formation,connotation, basic characteristics and function of key mining, mass culture onpeople’s values, ideals and beliefs, to bring the party’s ideology and deepcommunication ways, the challenge. Finally from the macro on the sum of the pathchoice of ideology of the party under the influence of mass culture: masscommunication mode of two-way interaction, the main factors which mainly includecommunication subject, communication content, and media environment.Third, four or five chapter is China Communist Party under the impact ofpopular culture to strengthen the concrete path of the spread of ideology of the party,is the focus of this thesis research. And the second chapter docking, mainly from thespread of subject and object, communication content, communication environment forthe three parts of the media.The third chapter mainly embarks from the ideology of the party is the maintransmission, to explore how to optimize communication between subject and objectrelations. This chapter mainly from improving the ideological communicationcapability of the party, pay attention to the psychological needs of the audience, toachieve communication between optimization and other aspects.The fourth chapter is the reconstruction of media discourse system; goal is tobuild an inclusive communication system. This chapter mainly from the content andthe method of the party’s ideological communication two aspects to explore how toestablish inclusive communication system. Put forward the basic principle, under the background of mass culture ideology of the party communication system constructionmethod, stressed that the socialist core value system is the basis of promoting thespread of ideology of the party.The fifth chapter is the Discussion on how to optimize the spread of ideology theparty’s media environment mainly from the strengthening of the mass media andpublic opinion and the new media information network management two aspects.The epilogue to the thesis are summarized, and the further research anddiscussion are presented, the "Chinese dream" as the basis, to promote the spread ofideology of the party...