China To US Public Diplomacy

This dissertation focuses on Chinese public diplomacy in the U.S. in the21thcentury. The main theme is about how dose Chinese public diplomacy in the U.S.reshape the relationship between the two countries? How to build effective Chinesepublic diplomacy in the U.S. during the process of China’s rise and the process of“building new relations between great power”?This dissertation argues that with the rise of global civil society, the socializationof diplomacy and the development of technology and media, social interactionbetween different countries becomes more and more frequent and close. Publicdiplomacy towards foreign public becomes the important part of diplomacy. Publicdiplomacy rises quickly and widely in the whole world and becomes an important partof Chinese diplomacy and interactions with the other countries. Chinese publicdiplomacy is developing, the ideas, the mechanism, and the practice of which are allpromoting now. China has established close public diplomacy relations with mostcountries, and get good result. Chinese public diplomacy in the U.S. is importantespecially because of the importance and complexity of the sino–US relations.Chinese public diplomacy in the U.S. has experienced a long and progressiveprocess. The two countries began to contact with each other owing the Ping pangDiplomacy. The economic exchanges, cultural exchanges and social interactionsbetween China and U.S. continuously expanded in the1980s and1990s, and fromthen Chinese public diplomacy in the U.S. began to starte and develop gradually.Chinese public diplomacy in the U.S. formed offcially in the21th century; it plays animportant role in sino–US relations by way of public diplomacy in summitdiplomacy, confucius institute, cultural diplomacy, media diplomacy and publicdiplomacy in economy. Interactions with American public in summit’visit istraditional activities in Chinese public diplomacy in the U.S., and the image andcharm of the summit is one of the best way for the American public to know the realChina. Confucius institute is developing quickly in the U.S. in order to popularizeChinese language and spread traditional culture, and the public diplomacy mission ofconfucius institute needs continuous improvement in the practice. Cultural exchangeis the most important part in Chinese public diplomacy in the U.S., and the essence ofthe Chinese culture needs to be cleared in the practice. Media is called the forth power in Amercica, and how to contact with the media and to help public diplomacy, is animportant issue. Public diplomacy in economic field is often ignored. But with thedecelopment of sino–US economic and trade relations and the increase of Chineseenterprise in U.S., public diplomacy in economy should be pay more attention.The thesis also analyses the necessity and function of Chinese public diplomacyin the U.S.. The objective of public diplomacy in the U.S. is to strengthen the socialfoundation of sino–US relations. It is very important to clear that the object of publicdiplomacy is to develop social relations between different countries. China has raisethat China and U.S. should “build new relations between great power”, which is veryinspiring to good interaction between China and U.S. and peaceful change ofinternational society, especialy in the process of profound changing in theinternational situation and the rising of great power. Chinese public diplomacy in theU.S. can play an important role in this process. The rise of great power can inducenew international ideas and norms. In the process of achieve “the diversity ofcivilizations” in practice, Chinese public diplomacy in the U.S. can make a difference.Chinese public diplomacy in the U.S. in21th century is productive in many ways.Social interactions between public of the two countries is reinforced; China’s image inAmerican public is improved; sino–US relations is developing forward despite twistsand turns. But it is undeniable that Chinese public diplomacy in the U.S. has somepredicament. For example, there is big difference between discourse system of thetwo countrise; and the influence of Chinese public diplomacy in the U.S. is verylimited. The reason of that is multifaceted; some due to the inherent difference invalues and political ideas between the two, and some due to misleading andmisinterpret of the mass media report.In conclusion, the thesis puts forwards some suggestions about how to improvepublic diplomacy in the U.S.. The article points out that Chinese public diplomacy inthe U.S. is still in the primary stage, and there is still so much work to do. The ideas ofpublic diplomacy needs reform, and public diplomacy in the U.S. should promotesocial ineractions between the two countries, establish law and mechanism, andintensify participation of the whole society. The public-oriented principle of publicdiplomacy needs clear, and public diplomacy in the U.S. should distinguish differentpublic group, clarity the main feature of the important group and unfold differentforms of interaction to different group. The efficacy of public diplomacy in the U.S. needs elevated, and public diplomacy in the U.S. should pay attention to thecommunication of “spiritual politics”, and image-shape and idea-spread should beclose to American public, and the way of interaction should follow the bilateral andinteractive principle. Besides, the research on public diplomacy needs valued, andpublic diplomacy in the U.S. should pay attention to the promotion of the soft power.We should illustrate an real China to the whole world, regardless in the process ofspreading traditional culture or reporting modern China. China will rise to be an realgreat power only when he has cultural self–consciousness and culturalself-confidence enough.