| At present, China is moving forward by sports power sports powers made by thegreat importance to common emphasis on large-scale single sport, emphasizingculture, attention to personality, attention to lifestyle, attach importance to thediversification of sports in the form of the operating environment change, the resortsports areis an important representative of this new form. Sport as an important carrierof people changing from a traditional vacation to the positive vacation, plays adecisive role in the construction and development of the resort. Therefore, to enhancethe theoretical and empirical research, resort sports resort area, or the public demandfor sports resort, has a very important theoretical and practical significance. Theory ofsociology, the study integrated the use of literature, social surveys, field studies,comparative study, logical analysis and other methods to study the sports of the resort,the results showed that:First, the basic theoretical part.The resort is tourism service facilities of a certainsize to meet the needs of tourists vacation, etc., with the independent management ofthe region place. The resort sports holiday, sports, targeted at tourists and carry outregional characteristics of sports services. Based on the theory of the travel, vacation,resort, sports, tourism and vacation sports resort sports by the sports needs, sportssupply system, sports space systems, sports support system as well as externalenvironmental impact (including economic, policy, nature, industry, culture,infrastructure, etc.), etc.. Among them, the physical supply and demand system is themost basic relationships in the sports system of the resort, while the elements of sportsresources, facilities and services play an important role in the development of theresort.The resort sports resort and sports dual characteristics and regional, market,recreational, cultural, service-oriented, comprehensive, and so on. The resort sportsfunction is to meet the needs of the people’s leisure life; contribute to the developmentof the resort area of socio-economic environment; provide a base for vacation, sports,and carrier; rich social, cultural meaning and content of activities.Second, empirical research component. Around holidays abroad District Sportscase studies as well as domestic resort sports case studies suggest that: foreign policyefforts in the resort area of sports resources protection, there is a clear holiday sportstheme, focusing on the commonality and individuality of the sports operation in sportsthe refinement and serialization of activities and facilities development and operationof the sports organization Alliance has certain advantages in characteristics. Domesticresort area in the sports resources, sports facilities and basic services has also been a rapid development, however, there is emphasis on the extension of light connotation;offside and in the absence of the management model; sports landscape facilities, lackof consistency in the overall planning of the resort; and sports shortage of talent andother issues.Sports resort area in Fujian Province: First, the resort area of sports resources inthe initial development, the mode of development is more extensive, not intensive,regional characteristics is not obvious. Product development of theme resort sportssuch as rafting, hot springs loved by tourists, visitors to the sports services of theresort was basically satisfied with the attitude. The resort sports there are still thetypes of activities, sports theme is not prominent, the product system is imperfect. Theresort sports participation was the outdoor trend, but still in a relatively early andsimple stage. Resort lack of influential sports brand. Fifth, corporate sportsmanagement and operation of the main resort, resort to the lack of professional sportsorganization and operation of means.Third, the status quo mode part. Comprehensive analysis of the cases, as well asdomestic resort area of sports development of the sports system of the resort, resortabroad, summarize and refine the status of the Resort Sports mode: resource-basedsports ground grid mode; product type sports theme; market-based sports demandpatterns; image-based sports brand model and enterprise-based sports organizations ofthe resort area management model. The article discusses the meaning of the status quomodel, development principles, case, etc., and summarizes and analyzes thecharacteristics of the Resort Sports mode, advantages, inadequate and developmentprojects, proposed last resort sports development model is dynamic, natureconservation, diversity, and the times and other features.Fourth, the development model part. The paper first discusses the conflicts facedby the sports development of the resort: First, the resort sports and environmentaldevelopment and protection of the conflict; resort sports market and social harmonyof the economic development conflict; vacation sports policy opportunities andnational conditions and reality of the challenges of conflict; conflict in the sportsculture of the resort area of localization and globalization; five resort and sportsactivities of the principal of integrity and lack of conflict.Secondly, the resort area of sports development trends are: sports resort willoccupy an increasingly important position; positive, active holiday and sports will bethe main direction of future development of the resort sports; family sports and familyfriendship, social sportsoccupies an important position in the resort area sports;eco-sports will become of mainstream sporting activities in the resort area; sportstheme product innovation and sports resources in deep-level development willbecome an important way of the resort area of sports development; ResortSportsdiversification and integration; resort indoor sports building will be more andmore attention; the integration of sports development within and outside the resort area.Development goals, development steps and development strategies of ResortSports to cell development, the development of resort sports theme, sports needs ofresort development, resort development of the sports brand image, the resort sportssupport system for the construction of fiveaspects of the development model. |
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