Research On Theory And Application Of Regional Tourism Co-opetition Development Based On Niche

With the continuous development of social economy and people living standardrise, tourism has become a choice of leisure for modern people. Tourism industrystatus and strategic significance to also cause attaches great importance to in theworld. Since reform and opening up in1978, the development of tourism in China hasmaintained a high speed of development trend, both in academia and practice, focuson tourism growing; tourism has become a national and regional show important stageof "soft power". Under the drive of economic globalization and regional integration,regional tourism is becoming a hot spot of concern. Any tourist destination is not existin isolation, the development of its tourism must compete with other destinations intourism competition or cooperation, however simple regional tourism competition orcooperation is unable to meet the needs of the rapid development of regional tourismin our country. Therefore, to realize the sustainable development of regional tourism,between each destination must strengthen the link between each other, optimize theregional tourism system， and to seek the common development of individual andwhole. Especially for a city within the region, to distinguish the competitors, takescience competition strategy to improve their own competitiveness of tourismproducts, to carry on the regional tourism competition, namely "competitivecooperation" and "competition in the cooperation", in order to get a foothold in thecompetition, and to realize "symbiosis" and "win-win" of the cities in the area. This isone of the main problems which needs to be settled, is also a focus issue in the theoryand practice of regional tourism development. Research of regional tourismco-opetition development is the inevitable trend of modern tourism economydevelopment. It has a very important theoretical value and practical significance toregional tourism sustainable development.This study relies mainly on theoretical research, the integrated use of regional economics, game theory and other related theory and method, carried on the thoroughresearch to regional tourism co-opetition development. Research work is mainlydivided into three aspects: theoretical research, applied research and countermeasuresresearch. Specific as follows:Theory research mainly includes three parts:(1) Reviewed related research athome and abroad. Regional tourism is the hot topic of tourism academic circles. Firstthis study summarized for related research of regional tourism cooperation, regionaltourism competition, and regional tourism co-opetition and tourism niche, andestablished the starting point of this paper.(2) Research the related concepts andtheoretical basis. Definition the concept and the research category of regional tourismand tourism niche, and card the related theories of regional tourism development andecological niche theory.(3) The construction of regional tourism niche evaluationsystem. The impact factors are divided into three types: tourism resources, tourismmarket and tourism development environment. On this basis, construct the regionaltourism niche evaluation index system. The system including three dimensions,10influence elements,36specific indicators.Applied research mainly includes four parts:(1) The development situation ofJilin province regional tourism. Analyzes the regional tourism development of Jilinprovince from three dimensions of tourism resources, tourism market and tourismdevelopment environment. Then point out the existing problems.(2) Jilin provinceregional tourism niche evaluation. Combining with the evaluation index system, usingthe niche theory, through the data processing, methods of AHP and entropycomprehensive method to give weights, calculate tourism niche of nine cities in Jilinprovince. The evaluation results are cluster analysis using SPSS18.0. Divide intodifferent types, and analysis and research deeply.(3) Using niche overlap theory,analyze tourism niche overlap of nine cities in Jilin province.(4) Using the ArcGISsoftware to analysis change of time and space of nine cities in Jilin province from2007to2012.Countermeasures mainly include two parts:(1) Game analysis to regionaltourism co-opetition development. It is concluded that the necessity and feasibility of regional tourism co-opetition development.(2) Build the trinity countermeasuresystem of Jilin province regional tourism co-opetition development from three levels:strategy path and safeguard.