Study On The Regional Tourism Competitiveness

Since the 80's of 20th century, with the increase of tourism competition among different regions, academic circle has drawn closer attention to the study of regional tourism competitiveness than ever before. By taking full account of macroscopical and microcosmic factors country and industry, this dissertation, sitting study angle on region province, estimates tourism competitiveness of Jiangxi Province in an all-around and systematic way. Finally, with a view to cultivate tourism competitive advantage, enhance the tourism competitiveness and achieve the rise of the tourist economy and the rapid development of the tourism industry of Jiangxi Province, this dissertation brings forward some strategic countermeasures.This dissertation is divided into six chapters:In Chapter 1, the author discusses the cause of study and looks back the overseas and domestic developing sequence on the study of tourism competitiveness. On the base of it, this dissertation's study purpose, meaning, content, frame and methods have been presented.In Chapter 2, the author defines the concepts and elaborates the theories that have a correlation with the study of regional tourism competitiveness.In Chapter 3, on the base of summarizing the regional tourism competitiveness evaluation system overseas and domestic, he author builds the regional tourism competitiveness model and the evaluation index system.In Chapter 4, the author treats provinces as geographical units and minutely estimates Jiangxi's tourism competitiveness through comparing with six provinces around it.In Chapter 5, the author probes into strategic countermeasures to improve tourism competitiveness of Jiangxi Province based on the above analysis.Chapter 6 is the conclusion and discussion. It summarizes the main conclusions, remaining issues and issues pending to resolve in-depth study.The main conclusion of this dissertation is:In the part of theoretical research, this dissertation argues that the regional tourism competitiveness can be divided into three parts competitive performance, competitive potential and competitive environment and 52 specific evaluation indexes. And then it determines the impact of the various indexes through employing the Entropy method. The results showed that competitive potential is most important, competitive performance is slightly lower and competitive environment are the lowest.In the part of empirical analysis, this dissertation minutely estimates Jiangxi's tourism competitiveness through comparing with six provinces around it. The results showed that Jiangxi's score is the lowest in the evaluated provinces, and there is a big gap with Zhejiang and Guangdong, but close to Hunan, Fujian, Hubei and Anhui.Faced with its own tourism competitiveness disadvantage and the increase of tourism competition among different regions, Jiangxi Province should stand on its own actual situation, choose the innovative way of tourism development, integrate tourism resources effectively, update the operating concept of tourism business, solve the problem of tourism infrastructure, strengthen education and training to tourism professionals, create tourism brand image, increase tourism promotion and carry out the competition and cooperation strategy of regional tourism, so as to enhance its own tourism competitiveness.