| In2011, circular of the state council on accelerating the establishment of modern seed industrypresents an opinion that China has high demand on the seed and agricultural production. Seed industryis a national strategic, basic core industry, which is the fundamental to promote the long-term stabledevelopment of agriculture and ensure national food security. China is a great seed production andconsumption country, and its perennial seed usage amount remains about12billion kilogram. Accordingto the latest statistics of ISF (International Seed Federation), China’s seed market value was9.95billiondollar in2012, ranking second in the world, just after America (12billion dollar). China’s greatagriculture industry scale and market potential of agricultural products are becoming competition focusfor major multinational companies. With the rapid development of economic globalization and globalmarket integration, seed industry has become the strategic emerging industry that every country race tocontrol. Therefore, it’s necessary to step up competitiveness for China’s seed industry if we want tohave a seat in the global seed market competition in the future.Based on this, this paper takes the theory of comparative advantage, H-O and national competitiveadvantage for the theoretical guide. Through extensive collect document, theory research and dataanalysis, learn the existed research and pay attention the contact of theory and practice, qualitative andquantitative, document and fieldwork. First, this paper is make up the theory analysis framework ofChina seed industry which is include competitive achievement, competitive strength and competitivepotential based on the competitiveness theory and considerate the development of China seed industry.In the perspective of market share, this paper tries to illustrate and analyze the competitiveness of Chinaseed industry so that recognize the competitive achievement applying the index of international marketshare (IMS), revealed comparative advantage (RCA), competitive advantage (CA) and tradespecialization coefficient (TSC), using the data from ISF, WTO and China Customs statistics and seedindustries. Then make up the key factors include factor conditions, innovation capability, productquality and government which is analysis the influencing factors on China seed industrycompetitiveness applying the index of resource endowment index (REI) and export quality indices (QC)so that find the gap of competitive strength for China seed industry. After that this paper makes use ofthe "diamond system" model, produced by Professor Michael Porter, who is a strategic managementexpert in Harvard business school in America, analyzes the inside reasons which is prevent thecompetitiveness of seed industry so that find the competitive potential for it. On top of this, this paperanalysis the dominant varieties and the target country. In the last, this paper come up with policyrecommendations that promote the competitiveness of seed industry in China and discuss the conclusionand question. The main results are as follows:(1) In the perspective of market share to analyze the competitiveness of China seed industry(competitive achievement). It is Findings that Chinese seed industry has got less abroad market shareand lost more domestic market share. Export markets are mainly concentrated in Asia (59.04%), the large markets in Africa (0.83%), South America (0.18%) have a little occupied. The indexes which areinclude IMS, RCA, TSC, CA are show that China seed industry Occupy less market share, thecompetitiveness is weak and has a large differences compared with the United States and Netherlands.Relatively speaking, the competitiveness of vegetable varieties is higher than crop varieties, and somevarieties competitiveness has surpassed the developed countries. In the crop varieties, rice and cottonseeds have strong competitiveness, and rape seed competitiveness had emerged.(2) Analysis the key factors include factor conditions, innovation capability, product quality andgovernment which influencing competitiveness of Chinese seed industry (competitive strength). Theresult shows factor of production and government have a certain influence for Chinese seed industry,but it is not the key factors. The factor of intellectual property has become the key factor whichinfluences Chinese seed industry competitiveness. Product quality has become the key factor whichimprovement Chinese seed industry competitiveness. Chinese seed industry should taking the qualitycompetitiveness as an opportunity, accelerate and consolidate the ability of expanding and controllingmarket share in order to cope with the fierce competition of international seed market.(3) Analysis the reason which prevent international competitiveness of Chinese seed industry by"diamond system" model (competitive potential).The result shows that In terms of consumption demand,low industrialization, minimal quantity of seed products and lack of market operation prevent Chineseseed industry competitiveness. In terms of related and supporting industries, lack of effectivecommunication between related and supporting industries, every step of seed industry prevent Chineseseed industry competitiveness. In terms of firm strategy，structure and rivalry, the present research andtechnology evaluation system is weak, shortage of invest for overseas markets and the degree of seedindustry market operation is low prevent Chinese seed industry competitiveness. Now, the reason whichprevent Chinese seed industry competitiveness is much, but it is reflect the competitive strength ofChinese seed industry is huge(4) Today, the oversea seeds of China are graduated from low value to high value. Now hybrid ricehad became the strategic seed for support China seed industry develop in the future, hybrid rice seed gotmuch market share and other seeds had low market share. In the eyes of the target country, SouthAmerican, African and Central Asia is become the import region for Chinese seed industry and CentralAsia is the strategic emphasis region. Chinese government should focus on guide to Chinese seedindustry go abroad and quicken the pace to abroad so that ensure the marketing share in the global seedmarket share. |
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