A Research Of Conflict And Choice Of Cultural Values In The Process Of Cultural Industries Development

Cultural industries have economic and cultural duality, both economic attributes and cultural attributes, so the development of cultural industries is a dual-core concentric pattern, and has resulted in the formation of cultural industries in the binary value of the material world and the spiritual world of the boot functionality. In the material world, the cultural resources become the cultural capital eventually, thus forming the economic value-oriented features; in the corresponding spiritual world, the consumption of cultural products because of its spiritual influence the formation of cultural values guiding function. Cultural resources development, economic and cultural value of the pursuit of positive and negative energy is a multi-stakeholder process of confrontation. Through the study of the formation mechanism of the development process of China's cultural resources and cultural values guided to explore how to optimize and improve the development process of cultural resources, the production of cultural products rich in positive energy to form a benign cultural value to boot.Including the full text of the preface and six chapters, conclusion, a total of eight sections.Introduction discusses the reasons for selecting the subject and significance of the topic of this article, cultural resources development and the cultural values guiding function of the development of cultural industries at home and abroad were reviewed study, pointed out the research objectives and the research methods, difficulty and innovation.The first chapter describes the current situation of the development of two-way cultural resource values guide, pointing out the country is currently in the process of industrial development and cultural phenomenon-focus on economic efficiency while ignoring the cultural values.Embodied in the following three aspects. Development of the main goal orientation much-needed make overall plans and take all factors into consideration, development of the core content of the object also needs a unified management, development of the methods to select the value urgent need statute of supervision, Resulting in a weakening negative cultural values guidance functions. Follow in the end, the reason for this is the great temptation of cultural industrial development in the economic interests, separation of cultural resource development and protection, dispersion of multi-forces involved in the circulation process of cultural products, as well as multi-level evaluation mechanism of the lack of cultural valuesChapter II focuses on bi-directional value guidance of cultural resources in the development process and its dual-core theory of concentric circles. Due to the existence of cultural resources in itself material culture and spiritual culture, " the classic aggressive, elegant " color and culture " in general, negative, popular " cultural elements, etc. dialectical characteristics, so it has resources and culture property,thus the development of cultural products on the basis of cultural resources have product attributes and ideological attributes. Natural culture industry and culture career would have against social and economic benefits. Thus cultural industries in the material world and the spiritual world there is always a binary material and spiritual strife, economic and cultural, to form a dual-core concentric theory of cultural industries:the guiding role of the economy that is formed in the material world, and the formation in the spiritual world culture guide. With dual-core concentric impact of cultural industries to further expand economic and cultural forces broke through cultural products cage, so that culture extended to the integrity level of society. Therefore, the development of much-needed positive energy to reinforce cultural values and cultural products and cultural industries boot functionality.Development of cultural industries in the city, also exist in the cities rich in cultural content of positive energy resources, but how to define the positive energy culture of the city, Forming a virtuous value guide is the first problem to be solved. According to folklore in the third chapter of the arrow Crib figures theory, creating a culture of urban core positioning and development of "urban culture positive energy distribution" theory. It includes cultural gathering stage and the spread of culture stage. Cultural gathering stage, multi-cultural city like folk literature JianDuo characters (if someone has a feature, the people will be more similar events are attributed to the man) happened gathering, but its culture was able to stand out positive energy and form a good cluster effect. This culture is positive energy JianDuo culture. Spread in culture stage, relying on "cultural opinion leaders" in order to achieve a leading role in the effective dissemination of culture positive energy, positive energy so that the city can be spread culture and cultural products rely on the formation of benign cultural value to boot.The fourth chapter introduces the major policy initiatives in the development of cultural industries in developed Western countries for cultural values guiding taken. Among them, the U.S. copyright industries through financial support and tax relief for the domestic implementation of the cultural market, "Monroe Doctrine"; while in foreign cultures market has launched the "open door" policy to promote America's core values and beliefs. France and Canada is the policy of "cultural exception" firmly advocates and supporters, in addition to support domestic industries mainstream culture, but also to the U.S. boycott of the entertainment and cultural industries. In addition, the United Kingdom, Japan, Korea, Australia, Germany and other countries for their own protection and fostering cultural industries, cultural values in order to form their own core value system as the leading guide function.Drawing on experience in the development of cultural industries at home and abroad on the basis of Chapter Five cities are based on the theoretical energy distribution of culture, from the macro,meso and micro aspects of the development of cultural resources is proposed to form a reasonable basic ways benign value guide. On the macro, you should choose the subject of cultural resources in line with the socialist core value system, "smashing" the development of the body should adhere to the correct and rational development goals, and select the "win-win" approach in the development of the scientific concept of development. On the meso, should adhere to the " cultural, educational technology, people-oriented " one of two purposes, the development of culture in the city is a leader in energy Arrow Crib culture as the core of the city cultural resources. In the culture construction "sing the theme, passing positive energy", focusing on the development of cultural industries in the urban core of socialist core values and cultural spirit injected into the culture of the products. Microscopic, cultural producers should meet the diverse cultural needs of the people, culture should be an effective communicator transit hub for the identification of cultural products and information, culture, consumers should create" conscious, do not blindly follow" cultural consumption structure, cultural managers should adhere to cultural undertakings and cultural industries and construction services both under the guidance of scientific concept of development. Finally, chapter IV was constructed to evaluate the positive energy of the three cultural products index evaluation system.Chapter VI with urban culture positive energy distribution theory, cultural orientation in most of the small and medium-sized cities in China and the development of positive energy culture products and other practice cases.In our small cities Xinxiang and metropolitan Wuhan example, the positive energy of the core culture are Makino culture and cultural Uprising, accordingly, their positive energy and the creation of cultural products should also focus on the urban core cultural development. Finally, the article lists some of China's use of cultural resources in the development of positive energy success stories of cultural products, confirmed the possibility of cultural products in the pursuit of cultural values but also can obtain economic value.Conclusion part regularly summarizes urban cultural industries development under the guidance of benign cultural values, and put forward the basic path of future development.