| Yoga originated in ancient India. The modem yoga was born in the 1960s, and gradually evolved into highly popular fitness way, be regarded as synonymous of fashion and fitness and be popular in western countries. In the 1980s,yoga spread in China with the form of qigong,and then yoga practicing boom has emerged. With the popularity of the national fitness activities in the 21st century, yoga is further popular in our country with the form of fitness, most of the world's yoga schools have appeared at the same time, and there are yoga fitness places in different cities, yoga classes are established in many colleges and universities, some sports colleges and universities begin to cultivate professional yoga teacher, the population of yoga practice is all over the country, yoga is increasing popular.The study is based on the national fitness strategic vision, taking the campus yoga and yoga fitness market as the main research object, according to the theory of intercultural communication, social gender theory and social development theory as the instruction, using standard analysis and knowledge mapping measurement and visual analysis of the literature, questionnaire, on-the-spot investigation,patent map analysis, mathematical statistics and other empirical research methods, combined with qualitative analysis and logical reasoning method, strictly follow the scientific research paradigm"describe phenomenon-discovery problems-clarify mechanism-theoretical and empirical analysis-form the conclusions and recommendations", to take the yoga in the service of national fitness, the domestic cultural characteristics of the yoga spreading, the organize, management and development and application of the campus yoga, characteristics of yoga fitness market supply and demand and the technical innovation ability, the power and resistance factors of yoga development in our country,implementation strategies for the sustainable development of the key elements such as agglutination as a whole, to argue the fit real motivation of yoga and national fitness, deeply analysis the develop situation of yoga in campus and market, to analysis the technology innovation ability of domestic yoga, and build dynamic mechanism structure model for the sustainable development of yoga in China. The main research conclusions are as follows:1.Yoga originated in India, but China and India is adjacent from the ancient times, there is long-term economic, science and technology communication and cultural exchange on history, there are a lot of similations of the production mode of life, way of thinking, national psychology, cultural philosophy and cultural temperament with homogeneity because of a long and splendid civilization history belong to the nature of the river civilization, caused by the two countries in and many differences and similarities between "affinity" factor, therefore, people are easy to form a mutual admiration to admire the cultural identity of China and India. Coupled with the procedure of social gender culture construction in the domestic promoted by the yoga in the form of a sport in our country in the 1980s,which push yoga be popularized by the public fitness crowd (especially women).2.National fitness implement of national strategy, it is an explanation and interpretation of "the development of sports, improve the people's physical fitness" which proposed by MAO zedong and distinct era characteristic under the new situation of organic integration. Since the established of the People's Republic of China, the government is keep in the same thought and the same system level to the national fitness cause of history, the process is in line, on the basis of a consistent, to inherit and development, supplement and perfection. In jinping comrade as general secretary of the CPC central committee proposed in "the concept of sports" in the new period of the "sports power dream", make national fitness sports usher in unprecedented opportunities for development. It is good fit oppotunity to promote the popularity of yoga exercise in China actively, no matter it is with the transformation of the mode of our country sports enterprise development concept, promote the rapid development of sports industry, and improve the body quality and expand the number of participating in physical exercise,relieve the contradictions of our country sports enterprise development mainly, and sports should be as the main carrier of public diplomacy forms such as the national fitness up to the reality of national strateg.3.Since 1985? communicators, communication content, communication channels, audience,communication effect and so many variables has a positive impact on the spread of yoga in China.Specific performance is diversity of the government, enterprises, social organizations and individuals as the main body in the spread; The spread of yoga content is gradually changed from copying western nations by the original simple asana practice to initially presented with local traditional culture in our country the trend of mutual infiltration; Media has formed a multimedia, multi-channel, the spread of all-round, three-dimensional multi-dimensional fusion structure; Through detailed yoga audiences, the universality of the audience is more widespread in the yoga; Communication effect can be divided into cognitive, emotional attitude and behavior effect of three levels: main features.4.In the 21st century, yoga mainly in the form of physical education and sports fitness to the spread of popular in domestic, derived the campus yoga and fitness yoga two types, and some by tai chi yoga includes many elements of Chinese traditional sports a variety of exercises. According to our country sports enterprise has been widely agreed that competitive sports, school sports and social sports,or mass sports and mass sports classification standard to distinguish the third said, yoga belonging to the school campus sports category, fitness yoga is belonging to mass sports category, both are in the stage of increasing development. Yoga has become the formal sports development potential and mass base.5.From the popularization of organization scale, scale and development deep breadth, colleges and universities are the main land to promote yoga, yoga education value is relatively consistent approved by the vast number of teachers and students. Middle-aged and young people is the main consumer groups,the domestic market of fitness yoga and gradually permeate every other social strata of different ages.Along with "hot yoga" radiation scope extends continuously, cultivate one's morality raises a gender,decompression meditation and yoga to keep fit and active effect further mining, some men have interested to join yoga fitness, there is a tentative signs of improvement of yoga unbalanced sex ratio characteristics of sports participation in domestic this years.6.Although the United States is still the strongest country in the world of yoga field technology innovation strength, China is in the following second group of leading position. Other European and American countries and Japan, India and other Asian countries are based on patent information analysis of yoga industry technological innovation capability, and there is no more obvious comprehensive competitive advantage than China. In recent years, an application for a patent for the domestic yoga activity increasingly active, China has ranked the world's first yoga patent applications. Yoga the applicant for a patent in the direction of the technology choice can largely in line with the world development trend of the industry, yoga fitness industry have a certain product international competitiveness of technological innovation.7. With the national strategic guidance of national fitness, the main motivation factors of yoga popularized in our country can be divided into basic motivation, internal motivation and external motivation. But in the years of practice process of domestic campus yoga and fitness yoga market development, it is still facing the organization and management system not sound, the market operation order is chaos, quality of professional teachers team construction need to improve, curriculum content system construction is relatively weak. Therefore, based on the national fitness national strategic vision,yoga in the implementation of the scientific development of our country strategy should include: (1)understand the national fitness national strategic value orientation, strengthen the government of yoga organization management system. (2) objective to know the urgency of mass fitness yoga needs,scientific and standardized fitness yoga market; (3) expand the number of yoga teachers, to improve the quality of talent cultivation; (4) build a diversified curriculum structure system suitable for different people, pay attention to the organic combination of practical and theoretical; (5) broaden the yoga academic research and patent research horizon, strengthen multilateral cooperation to raise the overall strength of science and technology innovation; (6) scientific reasoning the feasibility of all kinds of yoga technical schools into the Chinese elements, strengthen the basic yoga for the development of sports practice in China. |
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