Study On The Individuation Of Ideological And Political Education In College Students Under Big Data Era

According to the actual development of the times and requirements,improving the educational concepts,contents,means and methods of ideological&political education to keep pace with the times and promoting the individuality is inevitable for the promotion of the pertinence and effectiveness of ideological&political education.Based on the first-hand questionnaire,the in-depth interviews and the related references on the results of survey,we can see that the current personalized University&College ideological&political education is still bonded by the intuitive thinking of inertia from the experience,unable to meet the demand,leading to the homogenization,simplification and passiveness of content and other defects.The root is affected by the traditional culture of much emphasizing on the group theme and the ideological&political education value of excessively paying attention to the social value,which is unable to be supported by the technical means,educator lack of personality and the imperfect personality of education.As the new logo of the information age,huge amounts of data are of great economic and social value,which unavoidably open the transformation of Big Data Era and bring the changes.Big data is not only a kind of technique,but also a kind of values and methodology.It will bring the revolution of the methodology for ideological&political education,but also provide the possibility of improvement of working methods and means for the ideological&political education.In the big data era,the significance of personalized ideological&political education in colleges and universities is to scientifically evaluate students’ individual state of mind and behavior by the integration,mining and analysis of the data,in order to take targeted ideological&political education means and methods according to the students’ personal state.Based on the study for the opportunities and challenges of personalized University&college ideological&political education from the big data,the analysis of the current cases of ideological&political education using the big data,it will clarify the necessary and feasibleness of using the big data to promote the personalized ideological&political education.The promotion of personalized ideological&political education of colleges and universities in the big data era needs not only the favorable conditions for effectively using the big data,but also full consideration to the giving problems.We should adhere to the principles of the combination of the big data and the students’ facts,the organic combination of general analysis and targeted education,the organic combination of the data collection and the protection of personal privacy,by the means of the awareness cultivation,the talent training,the methods using,the smart campus construction and the law making of the big data,to ensure the promotion of individuality of ideological&political education in university&college with the big data as well as to protect the students privacy,avoiding the tendency of only data.