Research On Innovation Of The Daily Ideological And Political Education Of College Students Based On Big Data

Socialism with Chinese characteristics has entered a new era and has set a new orientation for the daily ideological and political education of college students.In the face of the new tasks and requirements put forward by the new era,college students should constantly explore new ideas,new paths and new methods in their daily ideological and political education work,and further enhance the relevance and effectiveness of their work in order to meet the needs of college students to grow into talents and the development needs of the Party and the national cause.At present,with the rapid development,comprehensive integration and wide application of the new generation of network information technology represented by mobile Internet,Internet of Things,cloud computing,artificial intelligence,etc.,mankind is gradually entering the "big data era" of large-scale data mining,application and innovation.Under the background of this era,how to use new media and new technology to strengthen and innovate the ideological and political education work of colleges and universities,so that it is rich in the times,enhance the relevance and show the effectiveness,is an important and realistic subject facing colleges and universities in the new period.As the forefront of the development of modern information technology,big data wide area information resources,advanced information processing technology and a new thinking paradigm,for college students daily ideological and political education work has brought reality,precision,forward-looking and personalized innovation and other innovative development of new power and new space.Embedding big data thinking,technology and methods into all aspects,links and whole processes of college students' daily ideological and political education work,promoting the daily ideological and political education work of college students innovative thinking,improving methods,optimizing supply,reconstructing paradigms,promoting the daily ideological and political education of college students to "accurate thinking" and "intelligent thinking and politics" transformation and upgrading,constructing a scientific,digital and intelligent daily ideological and political education system for college students.It is also an important growth point and strong driving force for its further quality and efficiency and rejuvenation of new machines.Explaining the connotation,value,characteristics and functions of big data,explaining the connotation of college students' daily ideological and political education and analyzing their relationship with the ideological and political theory education of college students and the daily ideological and political education of college students are conducive to further exploring the deep integration of the two.Based on this,the concept of big data in the daily ideological and political education of college students can be put forward.From the three dimensions of big data resources of college students' daily ideological and political education work,college students' daily ideological and political education work big data technology,college students' daily ideological and political education work big data thinking,the connotation and extension of big data of college students' daily ideological and political education work are comprehensively expounded,and the basic principles and methodology of Marxist philosophy are used to analyze the generating logic,development motivation,methodological basis and value orientation of college students' daily ideological and political education work.It is possible to clarify the fit between big data and the daily ideological and political education needs of college students,and to clarify the mechanism of the role of big data in the daily ideological and political education of college students.Facing the new tasks and requirements put forward by the new era,the daily ideological and political education of college students still face some difficulties,some short boards and weak rings.Using literature method,big data text mining method and interview research method to examine the current situation of college students' daily ideological and political education work,summarize the existing problems and dilemmas of the daily ideological and political education work of college students and analyze the reasons,and discuss the new requirements of the daily ideological and political education work of college students in the new era,point out the new challenges,new topics and guiding ideology and principles of the daily ideological and political education work of college students in the new era.The educational content system and the main transformation of educational work are conducive to providing a realistic basis for the development and innovation of the daily ideological and political education work of college students in the new period.By analyzing the technical advantages and possibilities applied by big data in the daily ideological and political education of college students,the paper further explores the three applications of "accurate portrait","law exploration" and "advance perception" in the daily ideological and political education work of college students.Based on it,based on the current problems of conceptual lag,extensive mode,disjointed knowledge and disjointed supply and demand,the paper puts forward the realization path of using big data to promote the daily ideological and political education of college students from linear thinking to systematic thinking,from universal education to personalized cultivation,from cognitive cultivation to practice,from demand-side adaptation to supply-side power.The use of big data to promote the daily ideological and political education of college students should not only follow the discipline law,pay attention to the deepening of theory,but also adhere to the practice orientation,and strive to promote the application of big data,and promote the two-way transformation of theory and practice.From the macro level,explore the data collection,data pre-processing and storage,data mining and analysis,data application and visualization,data interpretation and feedback of the five working modules and application processes,microscopicly,the big data in the typical field of college students' daily ideological and political education work in the "data portrait" "precision funding" "lost alarm" three applications for program design and data model construction,Thus,it provides a practical way to realize the use of big data for college students' daily ideological and political education.Big data has brought unprecedented opportunities for the innovation and development of college students' daily ideological and political education work,however,there are still conceptual,path and institutional bottlenecks in the daily ideological and political education of college students,and big data is a double-edged sword,and the improper application of data will bring some possible risks and challenges such as "data monopoly","data abuse","data infringement" and "data cold".Therefore,it is particularly important to explore the condition guarantee of the use of big data in the daily ideological and political education of college students.Colleges and universities still have to respond to and debug big data applications in terms of thinking ideas,technology development,policy support,system improvement,mechanism construction,campus environment construction,etc.Not only that,in the process of using big data to promote the development and innovation of college students' daily ideological and political education,colleges and universities should pay attention to exerting the subjectivity and motivation of educators,and always adhere to the combination of digital technology and humanistic spirit,data intelligence and educational wisdom.