A Study Of Comparative Product Testing Method And Its Application In Product Quality Governance In China

This disertation take the methods and applications of product quality governance as the theme, mainly through the case and empirical analysis method to study the internal mechanism of the comparative product testing methods for quality governance of products, and the introduction and implementation of the establishing path in China. Government as the overwhelmingly dominant body in China's current product quality governance, failed to achieve good governance effectiveness and economic efficiency. But, empirical studies of developedcountries and regions show that, comparative product testing agencies as a different kind of product quality governance bodies outside government departments, achieve a much better governance effectiveness and economic efficiency. This disertation attempts to study on a treatment method widely used in developed countries and regions, put forward by introducing and establishing comparative test methods to enhance the level of product quality of governance. Around this theme and purpose, the text of three aspects:our product quality management of inefficiency, product quality governance comparative test methods, as well as the plight of establishing comparative test methods and crack path.Our product quality management inefficiencies core reason is the lack of government-led system of product quality management behavior incentives. The governance body for the government, the system of administrative bureaucracy determines the government can not effectively means making staff within the government sufficient incentive for consumers to collect, process and disseminate an effective amount of product quality information. Secondly, under our existing standard system, the government as the sole standard for all public-makers, limiting the production of higher quality products, power companies can not really effectively meet the quality requirements of consumers. Furthermore, the government body lacks sufficient power to actively disseminate quality information so that this information on a smaller number of more unable to play an effective role in reducing information asymmetry.Product quality control mechanism is relatively test methods, effective quality management in government to make up for these deficiencies. First, the comparison test body due to the non-profit organization whose governance structure widely used, allowing consumers to the product quality of the core interests of related entities, has become a comparative test organization to maintain operations of the actual investor, and thus the comparison test agency provides sufficient incentive system, only by starting from the consumer's needs and interests, with limited resources to maximize the output quality of products that best meet the information needs of consumers, to the fullest extent of the spread of information and the production of consumer acceptance and purchase to enable organizations to achieve sustainable development. At the same time, competition among comparative test agency screened agencies and product quality standards recognized by most consumers, this time the government and production enterprises have become a comparative test method of "free riders", but the end result but it is due to the incentive compatibility between the various stakeholders, resulting in a comparison test methods for the effective management of product quality. Second, comparative test methods outside the main government and business, innovation, a new consumer demand-oriented product quality management standard, originally just a purely technical standard record document into a maximum consumer experience the feeling of safety requirements and incorporate the needs of display and expression tools. Third, the dissemination of information governance practices to compare test methods is critical, comparative test body has enough power to disseminate the information it produces comparative tests, and using a range of messaging strategies to maximize play Comparative test transmission range and efficiency of the test information. The result of this communication, even more consumers access to quality information, enhance the efficiency of the product quality of governance, but also makes the comparison test institutions themselves get more consumer recognition, and then get more sales income form a win-win governance mechanisms.For the study of the establishment of comparative test methods Problems and Solution of the path, the paper comparative test our existing representative institutions analyzed that the reason for the current operation of these institutions is not enough success, first of all from these institutions generally do not have Governance structure independent third party non-profit organizations, as well as lack of organization run thus resulting in the transmission of information exposed incentives and inefficient problem. Secondly, our standard system for institutional autonomy to develop comparative test limits testing standards, so that the test results of these institutions is difficult to really impress consumers, and consumers pay for this purpose. Finally, this paper based on the current reform of the existence of an opportunity to compare test methods for the future development in our country, put forward the corresponding policy recommendations.