The Research On Influence Factors Of China’s Creative Products Export Competitiveness

Along with the rise and development of the creative economy in the world,creative products become an important trade goods and the new dynamic which promoting global trade gradually.In recent years,China’s creative product export growth and occupy an important share in the global creative product trade,created the miracle of the development of trade.The reason why China’s impressive achievements Natural related to China’s creative product export competitiveness improved,however,there are some worrying phenomenon hidden behind the appearance:such as the exports too much for the creative goods which was labor intensive and low levels of value,but too little for the creative goods which was intensive technical content and high added value of culture.This kind of situation will no doubt be restricted in the Chinese culture to accumulate resource utilization and production efficiency advantage of further play,hinder the pace of Chinese culture "going out "and strengthen the cultural "soft power",and block China achieve the goal of culture and creative power nation in the true sense.Real problem and the solution of the problem requires theoretical explanation and support,however,few literatures at home and abroad for China’s creative product export competitiveness problems in-depth analysis and research,a small amount of literature was a descriptive analysis of the status quo of China’s creative product trade.Based on the reality and theory thinking,this article is based on perspective products export trade,in combing system,on the basis of related literature,integrated use of the international trade theory,the new trade theory,the culture industry,culture,economics,culture,communication and industrial economics and so on multiple discipline knowledge,on China’s creative product export competitiveness factors described the theoretical analysis,the core theme of the reality,the mechanism of deduction,level measurement,and combined with the panel data of empirical measurement test,and draw a series to promote China’s creative product export competitiveness promotion of valuable conclusions and recommendations.Specifically,this article main research views and conclusions are as follows:The first,the creative industries in the development process at least reflects the high cultural content,high added value,strong affinity,high talent quality and closely related to the protection of intellectual property rights and so on five aspects of characteristics,the traditional industrial development mode at least reflect the scarcity of creative resources,creative capital of-endogenous,marginal benefit of increasing,the change of the competition mechanism,the growth pattern than the safety and the transformation of the economic structure and so on six aspects of characteristics.The second,China’s creative product export trade has developed rapidly,the competitiveness of their products quickly to ascend,and in the growing share of the international market,but China’s creative product competitiveness in the strong product is labor-intensive products,more than in the middle and lower reaches of the industry value chain,this part of the product’s competitive advantage is largely a natural continuation of our natural resources and labor resources advantages and reflect,however,can reflect a certain level of originality and creativity,make public Chinese culture elements in contrast,the creative product of audiovisual products and publications have not been widely accepted in the international market and weak international competitiveness,relatively at a disadvantage position.The third,the cultural differences is the important obstacles for the export of Chinese creative products,but the five dimensions of cultural differences impact on the export of Chinese creative products vary,and cultural differences with Chinese creative products to developing economies have a negative relationship between export competitiveness level,and with China’s creative products to developed economies have positive relations between export competitiveness level.Chinese creative products export enterprises needs pay attention to the practical demand of developing economies,deal with the cultural connotations of condensation of the creative product "homogeneity" processing,reduce the cultural differences of"cultural discount" effect,in the face of more pay attention to the developed economies,"experiential demand" to deal with the cultural connotations of condensation of the creative product limits "heterogeneity" processing,to provide to meet the public demand for diversity of cultural experience,and constantly enhance their preferences.The fourth,there is a "catch sand effect" when China’s creative product exporting the trade costs higher oriented economies’,namely the Chinese creative product trade costs especially the hidden costs,the greater the the higher market share in the international market,products of export competitiveness.Trade costs for China’s creative product export competitiveness resistance on the surface,more often shown is the essence of power,China’s creative product export competitiveness is in constantly to overcome the foreign trade of various forms of trade costs constantly promoted.From creative product trade and ordinary trade in goods to trade costs reflect the features of different,in addition to its dual attribute has both economic and cultural characteristics have a relationship,as are its species contain more of the product has the characteristics of "heterogeneity".The fifth,compared with the traditional export commodities generally,intellectual property rights(ipr)protection for creative products export competitiveness of the market expansion of stronger,both are from advanced economies and developing economies,the creative product imitation ability is strong,middle or weak,strengthen the protection of intellectual property rights can promote China’s creative product export competitiveness level of ascension,However,seven classes in creative products to reflect different importer of intellectual property protection,and China’s creative product exports in general is not in the international market to achieve the effect of monopoly power effect.The sixth,in addition to the new media and publishing,including arts and crafts,audio-visual,design and performing arts and visual arts,the five types of creative products there are local market effect,the effect of the local market has become China’s creative product export competitiveness of ascension important source advantage,promote represented by local market effect of new comparative advantages in international creative product competition should be the future goal,also should be to promote China’s creative product trade structure transformation upgrade of main engine.