Analysis On TV Host Publishing Phenomenon

TV host publishing phenomenon is an important cultural phenomenon of the process of social and cultural transformation since Chinese twentieth century nineties.Through the analysis and investigation of the TV host publishing phenomenon,we can insight the exchange,dialogue and cooperation of various social cultural forces in cultural ecological change.The dissertation puts the TV host publishing phenomenon in the context of social reality since nineties,briefly combs the cultural ecological background,inherent characteristics and selling mechanism of the TV host publishing phenomenon,analyses the correlation between various social culture forces and the TV host publishing phenomenon,has further understanding of this Chinese important contemporary publishing cultural phenomenon and the public best-selling book phenomenon in the more general sense,understands the development and change of the book market,the publishing culture and cultural industries of the contemporary consumer society,not only to provide some new interpretation methods for the change of the current society culture ecological,also analysis the quality for the TV host.Aimed at the TV host publishing phenomenon,the dissertation takes the public culture,consumer culture and mass best-selling book as the background and a basic statement context,combined with the power theory,discourse theory and symbol theory,makes the synchronic and diachronic analysis.The dissertation has six parts.The following is the main content:The introduction shows two subjects.The first subject establishes research object of the TV host publishing phenomenon.Firstly,the dissertation introduces the reasons why the TV host publishing phenomenon formed a worthy of study and concern of cultural custom:TV media platform,the publishing industry momentum,mass consumer identity,diversity cultural promotion.Secondly,on the basis of a clear thesis context,around the TV host publishing phenomenon,the dissertation puts forward relevant problems to solve,mainly includes the following five aspects thinking:The TV platform,unique media role,media discourse right of the TV host;as a type of best-selling book,TV host book's selection,planning and marketing mechanism research;the social cultural ecology,connotation and the complex consumer psychology of the TV host publishing phenomenon;the TV host publishing phenomenon is a kind of cultural phenomenon,generated by various culture power for popular culture and consumer culture,publishing culture and TV culture,celebrity culture and fans cultural,explains the significance and value of this phenomenon,as Chinese contemporary social culture symbolism;the quality of TV host.Finally,on the basis of the integration and comb for the research situation of the TV host publishing phenomenon,illustrates the significance of the dissertation,groping puts forward my own method.The second subject differentiates and analyzes the relevant category of TV host book and celebrity book,TV host book and TV book.TV host are media star,these books belong to celebrity book,but as a type of celebrity book,TV host book has general characters of celebrity book,also has its particularity.Merging the interviewing,editing and broadcasting into one body,TV host has great creative initiative;movie stars,according to the script or the director's intention to interpret the image of figures,although there are individual deduction,but the initiative is very limited.As a media practice,the breadth and intensity of TV host celebrity are no comparable for the star.The total of survival of TV host and column,TV host is irreplaceable,but film and television often have many different star versions.Host is a real self,the star in the drama is an art of the actor.Host synchronic set personal role,role of the media,the public role in one,and the star is a diachronic features multiple roles in different plays;host center system of television and director center system of film make the presiding experience of host is quite different from star experience.TV host and film star,sport star are in a symbiotic relationship,these writing content are related to TV programs or the story of the program behind.Unique media discourse context and profound social participation are the lack of other celebrity books.There is something not only in common but also in difference between TV book and TV host book.TV resources flowing to book produces the TV book,make the cross media conversion of television cultural resources come true.But from the creation perspective,irreplaceable the celebrity effect of propagators and depth intermediary practice of TV host make their books be different from the television books.With the development of cultural industries,TV host creation are more and more diversified,some TV host books are not concerned in television resources.The first chapter is the research about the cultural ecology since the nineties.Since nineties,the change of cultural ecology provides the realistic context for the formation of TV host publishing phenomenon,the diversification of mass media culture powerfully promoted the development of TV host publishing phenomenon.The drastic reforms of the TV system makes the television become the most popular media,and belong to the national media,hold the absolute discourse right,finally become the top media hegemony.The host has gradually become the center of stage and program.The host center system becomes more and more essential requirement for brand program and good ratings.The host have controlled program or even the discourse right of television media.The age of marketeconomy,the change of publishing industry system make the marketization of book come true.Assuming sole responsibility for its own profits or losses,the publishing house are crazy about publishing popular best-selling book to pursue the profit.Publishing and mass media begin to build a new chain of cultural industry.The age of consumerism,the fusion of the electronic revolution and image revolution comes true through the television.The mass star formation is a complement to visual culture and popular culture,also caters to the secular aesthetic of consumer.The developed industrial society controls people's consciousness' and life by manufacturing and meeting people's material needs.One-dimensional society and one-way thoughts makes people lose the ability of negation and critique,integrate with the existing order,become the one-dimensional man.The second chapter is the research about the inherent characteristics of TV host publishing phenomenon.This chapter mainly explains the features of different type of TV host book,the essential features and social manifestation of TV host publishing phenomenon.The creation theme,frequently touched by host,is their daily life,travel and perception.These are not only their most familiar,but also the most attention of audience and fans.According to the content and discourse form,TV host book are four main types of autobiography,personal essays,the program record,utility.The essential features of this phenomenon is the unity of literature,entertainment and symbolic.Social representations of TV host publishing phenomenon are mainly reflected in three aspects:the rational spirit of self-examination,the entertainment spirit of self-display,media discourse right and public discourse right.Based on the rational spirit of self-examination of news-program anchor and the entertainment spirit of self-display of emcee,this chapter analyzes the media discourse right and public discourse right of the TV host.The reason for host discourse right is that only host has dual functions of image symbols and sound symbols in television media which has all kinds of symbols.And as a speaker,host fully involves the intermediary practice and represents the entire television production personnel to transfer information,set the standpoint of media organization,team work and the news itself.The third chapter discusses the selling mechanism of TV host publishing phenomenon.Based on subject and celebrity effect,communication and brand strategy,audience and endoscope drivers,this chapter inquires into the best-selling operating mechanism of TV host best-seller.There is some natural link between TV host and best-selling book.The host media identity,experience,wisdom,personal emotion,story from behind the screen,all of these have attracted the audience's voyeurism.As a media character,the host is the most important symbol of resources used by text to attract the readers.The public appeal power and the discourse right of the host make the book to hold a huge potential readers,the more potential readers,the more profits for press,and this arouses the press packing consciousness to writers.The media status,media platform,personal qualifications,life from behind the scenes,these have become dissemination symbol for press spare no effort planning,speculation,promotion.Combining the television publicity,new media,such as Internet,campaign,and organizing other activities such as the lecture tour,the signature selling books,meeting readers in each big city book store,the famous degree and popularity can be expanded,so the books are best-selling books.The truth behind the scenes,inner drive,privacy leaks make the audience curiosity and desire to expand unlimitedly.This provides the long-standing reading groups for book selling continued.The fourth chapter analyzes the cultural symbols of TV host publishing phenomenon.From three aspects,the mutual interpretation of symbols:images and text,the interaction of power:the stars and fans,consumer interaction:media and the public,this chapter analyzes TV host publishing phenomenon,which relates to several kinds of culture power,such as consumer culture and mass culture,publishing culture and TV culture,celebrity culture and fans culture.This is the result of multiple cultural force against and collusion in social cultural field.To a certain degree,TV host book realize the conversion of plane writing for medium symbol,enrich and extend the connotation of TV culture.The popularization of life content from the fusion of image and text,meets the leisure pleasure reading orientation of consumption mass.One bestselling myth after another bring hugeprofits for the press,also urge the press to further explore the selling mechanism of TV host books.Famous compere is not only the most dazzling in media star,also have a symbiotic relationship with the film,sports,literary star.With the most popular TV media platform,the celebrity of propagators,the media discourse power and media power,they attract many audience and fans to participate program interactive,and even the related other activities.As a kind of unique participatory culture,fans rebuilds popular culture symbols and their meanings in fan community.Celebrity culture and fans culture display new cultural traits which is different from the previous in the consumption era.Consumption is not only an economic phenomenon,also a complex,integrated economic,social,political,psychological and cultural phenomenon.The complex interactive cooperation between media and mass,make the best-selling of TV host books be a media event.To some certain extent,the bestselling of TV host book reveals the identity consumption,symbolic consumption and desire consumption of entertainment public.The publishing media focus and lots of interpretation for TV host in contemporary society,gradually mean that TV host publishing phenomenon has become a cultural symbol of China contemporary books market.In the conclusion part,it is about TV host's quality.The dissertation sums up the quality of TV host,through the analysis of the external cultural ecosystem and internal cultural logic of TV host publishing phenomenon.TV host should hold not only their architects hope in the host professional,the pursuit of personality charm and the perfect of inner cultivation,but also rich experience,the myriad mind,strong literary complex,writing ability and language skills;not only the scholar's wise,the reporter's sensitivity,also the courage to take responsibility,self-examination and humanistic spirit,good character and excellent understanding and so on.