Research On The Cultural Resources Exhibition Development In China

As one of the factors driving the economic development,cultural resources have played increasingly important role in promoting the modern economic development.In the 21st century,the competition of the countries has stepped into the era of the cultural soft power competition.Cultural soft power is not only concerned with the condition of cultural resources,but also related to the social value and economic value produced by the development of cultural resources.China is rich in cultural resources,which requires us to consolidate the cultural confidence,fully discovering and developing the excellent cultural resources of our country.There are various approaches to develop and utilize cultural resources,including the application of cultural resources in tourism,film and TV industry,book publishing industry,etc.,as well as in the flourishing exhibition industry.As a burgeoning industry,exhibition industry has made strong promotion to the development of the regional society and economy.During recent years,the exhibition industry of our country has enjoyed fast development,becoming an important supporting industry and new economic growth point for the development of the regional society and economy,with increasing social and economic performance.Industrialization is a basic way to realize the value of cultural resources.Cultural resources develop into cultural exhibition industry by exhibition development,which means that the cultural exhibition industry is the result of the industrialized cultural resources exhibition.The cultural resources exhibition development is an industry operation mode supported by cultural resources and oriented by market demand,with the application of exhibition form to hold different conferences,exhibitions and festival activities,attracting exhibitors and audience to trade,negotiate,exchange or visit,in order to push the protection,inheritance and development of cultural resources and promote the development of regional exhibition industry and cultural industry,and drive the development of the related local industries with the chain effect.Cultural resources exhibition development obtains important realistic values,such as promoting the protection and inheritance of cultural resources,accelerating the development of the cultural exhibition industry and culture industry,and pushing the development of the regional society and economy.Cultural resources are the foundation of cultural industry,but cultural resources are not able to develop into cultural industry automatically.Taking Bourdieu's Cultural Capital Theory in to account,cultural resources firstly need specific approaches to develop into cultural capital,and then step into the market via cultural products and cultural services,which can directly transform into economic capital directly to produce economic value,or transform into the social capital to realize the social value.With the long history and rich cultural resources,our country has the condition and advantage for cultural resources exhibition development.It is crucial for our country to transfer from the grand cultural nation to the powerful cultural nation,by means of transforming cultural resources advantages to product advantages,and then to the industry advantage of the cultural exhibition.In accordance with the economic and social development,the development of the cultural exhibition industry in China has also experienced long starting and growth period,and stepped into the fast development period with the reform and opening-up.In the 21th century,the cultural exhibition industry has enjoyed particularly rapid development.At present,owing to the rich cultural resources and good development foundation and condition,the industrialization develops rapidly.In the development practice,the favorable environment of the exhibition industry and cultural industry development at home and abroad have provided excellent opportunities and platform for the cultural resources exhibition development in China,which is reflected in rich and interactive development forms including the exhibitions,conferences and festival activities,promoting the development of related industries.As for the policy environment,various levels of the government have paid more and more attention to the development of cultural exhibition industry,and successively formulated documents and policies to support and encourage the development of cultural exhibition industry,creating favorable environment and conditions.According to the theory of cultural resources development in this thesis,there are two main phases for developing the cultural resources into cultural exhibition industry.The first phase is the capitalization process of cultural resources,which calls for the thorough counting,organizing,digging and creating,as well as designing and developing cultural products and cultural services catering for exhibition.The second phase is the industrialization development by the cultural capital stepping into the market,which needs the scientific planning and organizing of the design approaches for cultural resources exhibition development.Back to the practice,the problems that cultural resources face are mainly focused on the two phases,which can be summarized as follows,insufficient recognition of cultural resources,imperfect appraisalmechanism,inadequate approaches of cultural resources exhibition development,inadequate government support,management policies and mechanism,low brand construction of cultural exhibition,lack of professionals and talents supporting the cultural resources exhibition development,etc.In this sense,to promote the fast development of cultural exhibition industry,it needs to tackle with these restraining factors,deeply analyze to find out the main problems,and appropriately act to the situation.To deal with the problems concerning the cultural resources exhibition development in China,on one hand it should intensively study approaches for cultural resources transforming into cultural exhibition products and service.On the other hand,it should construct operation modes suitable for cultural resources exhibition development in terms of management aspect.In accordance with the content,type and characteristics of cultural resources,cultural resources exhibition development can develop into various forms via means of exhibitions,festival activities and conferences.Cultural resources display development is about different display activities held in museums,art galleries and exhibition centers,of which the forms include exposition and public exhibitions represented by museums.During recent years,eco-museum development has become an emerging form.Festival activity is a comprehensive and open concept,including festivals and significant events.There are various festival activities,such as folk customs,traditional festivals,religions and sports events.The approaches of festival activities development of cultural resources mainly include traditional festival development with the theme of cultural resources,innovative development of cultural resources and festival activities,festival activities development combined with tourism.Conference is the basic social activity of the human being with various forms,inclined to develop into industrialization against the current background of market economy.The approaches of conference development of cultural resources include holding conference with the theme of protecting.inheriting and exploiting cultural resources,with the content of cultural activities,and in the place with rich cultural resources,such as the conference development of red tourism resources,folk customs and festivals,historical blocks,historic sites and intangible cultural heritage.The development of cultural resources is not only related to the inheritance of cultural tradition,but also concerned with the influence and function of the culture to society.So the operation and management of cultural resources exhibition development should take the mode of government leading,social participation and marketization operation.In this sense,the government leading mode doesn't mean that the government keep everything in hand.On the contrary,it should be conducted and planned by the market orientation,and regularize the management and service guarantee,in order to realize the optimal configuration of the resource by the market operation.The market failure should be made up by standard market order and sound market rule.The basic elements driving the exhibition development of cultural resources include resources,fund,policy and market.So regarding the management of exhibition development of cultural resources,the cultural resource condition and the demand of exhibition development should be both taken into consideration and the selection of driving force of development should be adjusted,in order to establish diversified competition advantages.The purpose of developing cultural exhibition is to transform the culturalresources advantage into economic advantage,which calls for efficient and reasonable exhibition development of the cultural resources,objectively putting forward the demand for the cultural resources exhibition suitability degree,which means the degree of how different factors of the cultural resources and the exhibition development influence the whole activity of cultural resources exhibition development.The construction of suitability degree assessment index system of cultural resources exhibition provides guidance for the cultural resources exhibition development,including the strategic guidance to the developer or exhibition manager,especially the developer being able to directly find whether the cultural resources are suitable for exhibition development.The assessment index system and assessment result will help the producer focus on the key development,and the development efforts could be adjusted according to different assessment indexes,with the dynamic monitoring of the cultural resources exhibition suitability degree assessment.So the assessment index of the cultural resources exhibition suitability degree can guarantee the rationality,scientificity and evaluability of the cultural exhibition development.The international assessment system practice of the cultural resources exhibition suitability degree includes that the assessment should be independent,assessment is solely the market economic behavior,the basic materials of assessment are statistics and audit,the assessment should be combined being quantitative with being qualitative,the statistics of demography should be emphasized,the assessment and evaluation should be separated.From the content,function,principle and the design process of the evaluation indicators of the cultural resources exhibition suitability degree,based on the method combining being quantitative with being qualitative,this thesis designed 5 first level indicators,20 second level indicators and 34 indicative factors including the quality and condition of cultural resources,social and economic values of cultural resources exhibition development,transfer ability of cultural resources exhibition development,development ability and operation ability of cultural resources exhibition development,internal and external conditions of cultural resources exhibition development.In addition,based on the assessment indicator system and AHP,this thesis assigned the indicator in the model,constructed the model via multi-objective linear weighting function and put forward the operation scheme for the implementation prerequisite and process of the assessment indicator model.This thesis takes Qufu International Confucius Culture Festival as the case to analyze the theory and realization approaches of cultural resources exhibition development.With profound analysis of the composition of Confucius cultural resources,this thesis explores its social value and economic value,and summarizes the exhibition development approaches of Confucius cultural resources via means of analyzing the development of Confucius Culture Festival.Meanwhile,in accordance with the cultural resources exhibition suitability degree assessment model and the characteristics of Confucius cultural resources,this thesis sets up and verifies the Confucius cultural resources exhibition development suitability degree assessment index,indicating that the cultural resources exhibition development suitability degree assessment index and model are scientific and reasonable.With evaluation and validation of the development factors of Confucius culture festival,this thesis puts forward the rational proposals that in the future the Confucius culture festival should resort to the Belt and Road Initiative,attach equal importance to cultural value and economic value,and promote the integrative development with science and technology.