Looking At The Cross-cultural Spread Of The National Image From International Art Exhibition

As an art expression,international art exhibitions are mostly concerned with the art work itself,but the cultural,political and era backgrounds behind it are more valuable.International art exhibitions have been used as a platform for cultural exchanges between countries and the display of artistic and cultural strength and characteristics.They have evolved to this day,showing a trend that is not only an exhibition form,but has become a national image and industrial culture.,An important force in international status.As an abstract concept,national image includes self-cognitive image,other-cognitive image,self-expectation image,and other-expectation image,and it is a representation of multi-dimensional model.How to realize the cross-cultural communication of national image in international art exhibition is the key research field of this article,trying to put forward the strategy of national image shaping and communication from the perspective of exhibition design and cross-cultural communication.