The Study Of Animation Spectacle In The Context Of Media Fusion

With the rapid development of digital technology of Network,the impact of capital and technology on the dissemination of information in modern society has produced a profound revolution.Due to the interdisciplinary integration of information carriers and the continuous mutual involvement and penetration of social media,new concepts and meanings are constantly emerging in the cultural ecology of intermediary fusion.Through extensive social communication,media culture has exerted a comprehensive and far-reaching influence on various aspects of society,politics,economy,culture and daily life etc,which not only reflects the social group's values and life mode,but also involves the construction of national cultural image.At the same time,animation,as a cultural practice and phenomenon with the symbolic significance of “Times” in today's social life,is used in various fields such as cultural and art industry,industry economy and social application in the context of globalization.Therefore,it is closely related to the national aesthetic ideology,the fight against the international hegemonic cultures,and the improvement of national culture.This paper starts with the study of media cultural phenomena related to animation,and combines the theories and methods related to sociology to systematically analyze the forms and law of animation technology and application in the context of media convergence.From a macro perspective,this paper studies and analyzes the concept generation,text construction,language structure and expression paradigm of animation in contemporary media culture.Through further critical analysis of the form of the spectacle of the animation media,and combined with the current media context,the construction of national cultural aesthetics in the animation is discussed.