Research On The Influence Mechanism And Development Path Selection Of Rural Culture Construction

Rural culture is an important component of the country's soft power construction.In the new rural construction,culture is the "soft power" of the new rural construction,and how to build a new rural culture is an important issue.Especially in the various ideologies,values and development concepts collide with each other and collide,cultural characteristics show the special function of "hard power" can not be replaced.To build a new socialist countryside,we must take the road of "soft power" and "hard power" together.To build a new socialist countryside,we must attach great importance to the construction of rural culture.The farmer has been basically satisfied in material life,began to pursue some cultural activities,want to obtain knowledge,in leisure self-cultivation,edify sentiment.Strengthening the construction of rural culture and changing the concept of farmers' development are the necessary requirements for the implementation of the Scientific Outlook on Development,and are closely related to economic construction,political construction and social construction.The long-term stability of the country needs the harmony and stability of the countryside,and the harmony and stability of the countryside needs the guidance of a healthy culture.Like road and rail construction,cultural construction is also part of social infrastructure.For the rural cultural construction investment,not only helps to expand employment,boost the economy,a weak link in rural areas more to boost domestic demand.At the same time,this is our country to eliminate differences between urban and rural areas should be meaningful.From the perspective of supply,demand and input of cultural products,this paper discusses the rural cultural construction by analyzing the mechanism of influencing factors.The main contents and conclusions are as follows:(1)Investigation on the development of rural cultural undertakings in China.The current situation of the development of rural cultural undertakings in China is analyzed from the foundation of the development and the plight of the two aspects of the system,to explore the development of rural cultural undertakings in our country the advantages and favorable conditions and main problems of China's rural cultural development reviews,based on full analysis of the current situation of the development of cultural undertakings in rural areas in China.The in-depth analysis of the effect of the development of rural cultural undertakings for the construction of the new countryside.The result shows:China's rural areas are rich in cultural resources,there are gradually complete culturalorganizations and ranks,rural residents to cultural and recreational supplies and services to maintain steady rise in consumption,cultural undertakings usher in opportunities for development.Culture has the function that other social factors can not replace,that is,the function of cohesion,assimilation and standardization of social group behavior and psychology.(2)Analysis of supply and demand of rural cultural products in ChinaThe current situation of supply and demand of China's rural cultural products analysis from three angles of quantity,structure,area,and based on the detailed analysis of supply and demand of China's rural cultural products from the reasons,puts forward the conception of supply and demand of China's rural cultural communication products.The result shows:At present,China's rural cultural infrastructure is backward.The supply of public cultural products and cultural services is insufficient.Imbalance between supply and demand.It is not in line with the goal of building a well-off society in an all-round way and the coordinated development of economy and society as well as the spiritual and cultural needs of the peasants.The main reason is that "different economic structure in rural and urban areas" seriously restricted the rural cultural products supply growth;The foundation of rural cultural construction is not strong enough;The support of rural cultural construction is not strong enough;The environment of rural cultural construction is not optimized enough etc.(3)Analysis of factors affecting the demand of cultural products of rural residentsBased on the survey of the demand of cultural products of 1315 households in 9provinces and autonomous regions in the East,middle and west of China,this part systematically explores the factors that influence the demand for cultural products of rural residents.The result shows:The spiritual and cultural life of rural residents is becoming more and more colorful.Meanwhile,the demand for cultural products by rural residents is becoming increasingly rich.But in general,the cultural products demand of rural residents in our country is monotonous.Rural residents do more recreational activities in the form of labor,and the top three are watching TV,playing mahjong and playing cards.It can be seen from the analysis of influencing factors on the demand behavior of cultural products of cultural performances,age,gender,professional skills,total family income and topography are the key factors that influence the demand behavior of farmers for cultural products of cultural performances.(4)Optimization analysis of investment in rural cultural construction in ChinaThis part qualitatively analyzes the current situation of rural cultural input.From the investment of China's rural cultural construction projects,the investment in key rural cultural construction projects,such as township cultural stations and new rural libraries,is increasing year by year.From the investment of China's rural cultural undertakings,although the overall cost of rural cultural undertakings in China has been increasing year by year,the proportion of cultural undertakings is low,only within 30%.China's investment in rural cultural construction presents a clear pattern of spatial imbalance.As for the cost of cultural undertakings,the eastern coastal areas have higher cultural construction costs,followed by North China,and the cost of cultural undertakings in the western provinces is on the low side.For the per capita cultural expenses,the per capita cultural cost in the northwest region is the first echelon,the eastern region is next,and the per capita cultural and business expenses in the central and northeast provinces are lower.Regional differences always is the main source of spatial difference of rural cultural undertakings and cultural undertakings in rural per capita fee.The per capita rural cultural undertakings in the region difference contribution rate is higher than that of rural cultural undertakings,showed that differences in national per capita rural cultural undertakings in the area of internal differences is the main reason causing the overall difference.(5)Construction and empirical analysis of rural cultural construction factorsOn the basis of referring to relevant literature and interviews,the influencing factors system of rural cultural construction is constructed through factor selection and validity test.And single factor and multi factor analysis were carried out using least square method and BP neural network respectively.The results show that: "the system of rural cultural construction","the implementation of rural cultural construction system","the evaluation system of rural cultural construction","the satisfaction degree of cultural product content","the number of rural service personnel per 10000 people","the comprehensive quality of rural cultural service personnel"," investment in cultural construction ",” the regional characteristics of local culture” are the most influential factors.In view of the above research,this paper puts forward some suggestions on the optimization of rural cultural construction from four aspects: management system,government functions,product supply and demand,and input optimization.