Research On The Mechanism And Path Of Rural Revitalization Empowered By Cultural Industries In Tibet

“To rejuvenate the nation,rural areas must be revitalized.”The report to the 19 th CPC National Congress in 2017 first put forward the “rural revitalization strategy”.In a series of subsequent policy documents,the general requirements of “industrial revitalization,ecological livable,civilized village style,effective governance and prosperous life " were established.”Rural revitalization should not only shape,but also cast the soul".After the Party’s 20 th National Congress proposed "comprehensively promote rural revitalization and implement the driving strategy of major cultural industry projects",the No.1 Central document in 2023 once again proposed "Implement the Rural revitalization Plan empowered by cultural industry".Due to the cultural industry’s multiple attribute value of culture and economy,its strong correlation and easy integration,as well as its green and intensive development mode,the "Rural Revitalization Plan of Cultural Industry Enabling" has become the key work of the Party and the state to promote rural revitalization.It aims to invigorate and enrich rural cultural life and enhance the added value of traditional agriculture after poverty alleviation.A major project to promote high-quality development of rural industries and inject new impetus into rural revitalization.In 2019,74 counties and districts in Tibet lifted all 628,000 registered poor people out of absolute poverty.However,how to further consolidate the achievements in poverty alleviation in Tibet,prevent the scale of poverty return,and enhance the development capacity of areas out of poverty? How to help Tibet achieve the overall requirements of industrial prosperity,livable ecology,civilized village style,effective governance and prosperous life through cultural industry? This is the problem that this article tries to solve.Based on the above considerations,this paper,based on the "four guarantees","four creates" and "four leads" in Tibet,and according to the new requirements of rural revitalization and development in Tibet,takes the cultural industry as the assistant,takes 74 counties(districts)in Tibet as the research object,and uses Delphi method,field investigation method and case analysis method to study the mechanism and practical path of rural revitalization empowered by the cultural industry in Tibet.First,based on the policy connotation,theoretical basis and relevant research results of cultural industry and rural revitalization,the theoretical analysis framework of enabling rural revitalization in Tibet’s cultural industry is constructed.Second,on the basis of theoretical construction and preliminary research,the Delphi expert letter consultation method is adopted to design a scientific comprehensive evaluation scale of rural revitalization enabled by Tibet’s cultural industries.Thirdly,questionnaire survey and in-depth interview are adopted to investigate the current situation of enabling rural revitalization of the cultural industry in Tibet.Entropy method is used to empower indicators,measure the overall enabling level of the rural revitalization of the cultural industry in Tibet,and analyze the factors that affect its enabling level.Fourthly,it summarizes the typical models and experiences of the rural revitalization of the cultural industry at home and abroad to provide some practical experience templates for the future rural revitalization of the cultural industry in Tibet.Fifth,on the basis of theoretical framework construction,case analysis and empirical analysis,the practical path of enabling rural revitalization of cultural industries in line with Tibetan characteristics is given to provide scientific guidance for enabling rural revitalization of cultural industries in Tibet.The main research conclusions are as follows:First,the cultural industry can promote the revitalization of rural areas in Tibet from the aspects of industrial prosperity,livable ecology,civilized village style,effective governance and prosperity.First,the cultural industry promotes the industrialization of resources,optimizes the industrial structure and promotes the development of new business forms to enable the industry to prosper by exerting economic benefits.Secondly,cultural industries can enhance environmental protection,inherit cultural resources and improve living environment by exerting ecological benefits.Third,cultural industry can promote the return of local culture,improve the cultural confidence of rural residents and strengthen the ideological and moral of farmers and herdsmen to enable rural civilization by exerting cultural benefits.Fourth,cultural industry can promote good governance in rural areas,enhance organizational cohesion and strengthen ethnic unity by exerting political and cultural benefits.Fifth,the cultural industry,by exerting its economic and social benefits,promotes material prosperity,spiritual prosperity,and enables people to live a prosperous life.Secondly,the overall level of rural revitalization in Tibet is in a general state,and the cultural industry plays the most important role in enabling ecological livable development.The main constraints on the rural revitalization level of the cultural industry in Tibet include: first,the low development level of the cultural industry;Second,the system and mechanism is not perfect;Third,the ecological level of industry is low;Fourth,the construction of rural spiritual civilization is insufficient;Fifth,the development of rural endogenous power is insufficient.Third,Tibet can refer to four models of rural revitalization enabling cultural industries: "One village,one product",art,aesthetics and cultural tourism.Fourthly,based on the results of theoretical analysis,empirical analysis and case analysis,and combined with the constraints affecting the rural revitalization of the cultural industry in Tibet,the practical path is proposed,including: first,excavating the characteristic cultural resources,cultivating the characteristic brand projects,and promoting the development of the industrialization of cultural resources with the empowerment of resources;Second,strengthen the integration of culture and science and technology,build rural digital industry chain,and empower science and technology to build the whole industry chain of culture;Third,improve the integrated development mechanism of culture and tourism,improve the participation mechanism,and ensure the orderly development of culture and tourism work with institutional mechanisms;Fourth,optimize the talent introduction mechanism,increase the talent training efforts,with talent empowerment,strengthen the internal power of rural development;Fifth,give full play to the leading role of Party building,strengthen the construction of rural public culture,and use culture to empower and cultivate the construction of rural culture.