The Rxploration Of Participatory Vedio’s Development Path In Our Rural Cultural Construction

The object of this study is participatory video, which is usually called community video, villager video or rural video in the domestic. Different from the mainstream media, business, elite and personal video, this particular image shape is originated in the Canadian project "fogo” in the 1960 s. Lately, It is adopted by many global NGOs as the method of community involvement and community work. In 1991, the project named Women Reproduction Health and Development supported by Ford Foundation in Yunnan allows people to enter the field of vision for the first time of participatory video. After that, with the effort of domestic NGO, research scholars, independent documentary directors and the villagers, participatory video in the context of China’s development constantly open up new practice space and highlight the rich and diverse social functions and aesthetic orientations.Participatory video has witnessed the transformation from pushing forward by the NGO in foreign countries to self-implementing by the native public benefit organizations in our country. Then it has become a non-governmental video producing model, which takes root in Chinese rural areas, and grass-roots broadcasting media. This paper divides this period into three detailed stages: introducing stage, rudimentary stage and thriving stage. Based on the in-depth interviews with the villager video participators in Southwestern China, including the villager photographers, NGO organizers and relative research scholars, and the text analysis of rural video works, this paper first explores and analyses the course of its history and status quo of the participatory video in our country, then researches on its social function in rural communities, additionally explains the potential value of participatory video in our rural cultural construction, regarding four aspects: rural popular cultural inheritance, public cultural space reconstruction, local knowledge creation and enhancement of villagers’ film and television attainments. Through the analysis of “Though Their Eyes”documentary training worship that is implemented by a NGO in Beijing, Shan Shui Conservation Center, this paper further researches on the existing problems and solutions of the development of participatory video in our country. Finally, differing from the present backdrop of the new rural communities construction, this paper puts forward the concrete measures of promote participatory video from micro and macro perspectives, and a concept that leads participatory video to serve our rural cultural construction. This paper also initiates a development path of participatory video guided respectively by native organization in rural communities, NGO beyond the rural communities and the public cultural services of the governments.