Studying On Value Communication Of Cultural Heritage From The Perspective Of Public Archaeology

The report of the 19 th National Congress of the Communist Party of China puts forward that culture is the soul of a country and a nation,and pursuing a higher level of development,a more quality life,and satisfying more spiritual needs have become new expectations of the people of the new era.The Chinese civilization with a long history of 5,000 years has a profound cultural connotation,and how the cultural heritage bearing human cultural imagery and social memory can exert its value,enhance the connection with the public,and enter the new time and space with the spiritual civilization of mankind.With the rise of public archaeology,more and more people are willing to participate in the protection and inheritance of cultural heritage,and the daily social practice is becoming more and more abundant.However,with the increase of people's attention and participation,stakeholders(including government,enterprises,archaeological industry,cultural heritage protectors,the public,etc.)have many knowledge gaps and deviations in the value of cultural heritage,which leading to the crisis of value inheritance in the development of human civilization.So Protecting and inheriting cultural heritage is the cause of our entire country and the whole nation.With the advent of the Internet+ era and the wave of public archaeology movement,how to inherit cultural heritage and how to make cultural heritage live are the starting points of our research and the focus of future work.This paper takes the value of cultural heritage in the perspective of public archaeology as the research topic,and takes the Qin Shihuang Mausoleum in Shaanxi Province as the main research object.It uses the multi-disciplinary and interdisciplinary research methods of archaeology,cultural sociology,hermeneutics and communication to conduct research.Processes include discovering problems,analyzing problems,in-depth problems,and solving problems.Through the research,the author believes that the fundamental purpose of human protection of cultural heritage is to inherit value as the essence,identity as the core,interaction and dialogue as the main body,and interpretation and communication as the way.The main points and conclusions of this paper are as follows:Firstly,the study starting from discussing the essence value of cultural heritage,from individual value and material value,time value,space value and spiritual value to explore the core cultural and social value of cultural heritage,so as to realize the goal of making the material cultural heritage relics more valuable.The ultimate purpose of the static and solidified material cultural heritage to be alive is to enable people to understand and dialogue with cultural heritage,to produce the image of cultural value,and to realize cultural memory and identity.Secondly,facing the future,we must build a cultural value-oriented interpretation and display system,connect the public to actively participate in protection,construct a participatory narrative space,construct a cultural landscape and cultural communication image space,and create an interactive interpretation of the public.The model enhances the cultural imagery of cultural and creative products,and interprets and demonstrates the value of cultural heritage.Lastly,when public archaeology encounters digital communication,through the new modes and channels of communication,the social order,political system,cultural imagery,and civilization concept carried by the material cultural heritage are once again presented and constructed to form new cultural images;In the new time and space created by the multi-media represented by digital communication,the new forms,new structures,new representations are used to express and spread the value of cultural heritage,so that it can form rich and profound Cultural imagery and memory.