On The Development Of Public Archaeology In The New Media Era

Cultural heritage is continuously created and accumulated by human beings during the development process,and its public attributes are the ethical basis for the development of public archaeology.The lack of public awareness of the importance of cultural heritage is the humanistic basis for the development of public archaeology.The destruction of archaeological resources and cultural heritage is a social need for the development of public archaeology.The archaeology subject is easily misunderstood and the public image of archaeologists is damaged is the industry needs to develop public archaeology.The archaeological community unanimously reached a consensus to vigorously develop public archaeology.In this process,as an important bridge connecting archaeology and the public,the media plays a role that cannot be ignored in the dissemination of public archaeology.In recent years,research papers on public archaeological media and approaches have mainly focused on public archaeological programs broadcast on traditional media such as television,and there have been few studies on public archaeological communication using new media.To this end,this article starts from the background of public archaeology and media cooperation,specifically analyzes the case of public archaeology and new media cooperation,and proposes a detailed improvement plan.This article first reviews the development process and existing research results of public archaeology in China,and points out the importance of developing public archaeology and public archaeological communication in China.Next,this article classifies the existing public archaeological WeChat public account,and uses the "5W model" and "silent spiral" of communication theory to analyze the development status of the public archaeological WeChat public account,and lists the public archaeology in WeChat public.No.platform achievements and existing problems.Finally,this article combines the problems in the development process of the public archaeology WeChat public account with the author's own eight months of experience in new media companies,from small to large,and proposes specific strategies to promote the development of Chinese public archaeology in the new media era.