Research On College Students'Political Identity In The New Mediaenvironment

Political identity is a kind of emotional attachment and psychological belonging that social members have to the political system.It is a strong belief that social members have in the political system in ideology,and they are more standardized and self-disciplined in their actions,so as to make their political behaviors consistent with the requirements of the political system they believe in as much as possible.Political identity plays an important role in both social members and political system.College students are the youth foundation of the long-term ruling of the communist party of China and the successor strength of the cause of socialism in the new era.The political identity of college students is directly related to whether the ruling foundation of the communist party of China is stable and whether the cause of socialism with Chinese characteristics has a bright future.Therefore,the study of college students' political identity is of great significance to maintain and strengthen China's political identity and consolidate the political foundation of socialism with Chinese characteristics.As socialism with Chinese characteristics has entered a new era,China's reform and opening up has entered a critical period and a deep water zone,and various social problems and contradictions at home and abroad have become prominent.At the same time,with the development of Internet technology and its application,all kinds of new media industry,on the one hand,highlights the social contradictions,on the other hand,provides a new channel for citizens to participate in political life and the way to make citizens in political cognition,political emotion and political will,political belief,political behavior,etc,great changes have taken place in both,has a profound influence on political identity and make it tend to be complicated.Under this background,as the most active ideological group in society and easy to accept new things,college students' Internet users are most susceptible to the influence of the information and environment spread by new media,and their political identity has also undergone some new changes.In short,the political identity of college students,as an important group of Internet users,is confronted with a complex scene of both opportunities and challenges in the new media environment,which urgently needs our attention.Since the 18 th CPC national congress,the new generation of central leadership with general secretary Xijinping at the core has attached great importance to the role of new media.General secretary xi has made many important statements,stressing the important role of new media in governing the country and ensuring its security.Therefore,we must face up to the complicated situation of both opportunities and challenges facing the political identity of college students under the new media environment,actively grasp the opportunities and calmly cope with the challenges.We should be based on the principle of khalid ents,dissolve the negative effects,using new media to make good use of new media,good sound,with new media together new consensus opportunely,found a new media environment to strengthen college students' political identity aside,for the construction of socialist modernization with Chinese characteristics and realizing the great rejuvenation of the Chinese nation the Chinese dream cultivate qualified talents.This article from the new media and the basic concept of political identification of college students could be divided into political value of college students' political identity identification,political entity,political tool identification and political effectiveness of four specific dimensions,and starting from the four dimensions to conduct the empirical study,through the new media environment of college students in four dimensions of political identification of contradiction and complexity,sum up the overall condition of college students' political identification under new media environment with double change.From the overall situation,the status quo of political identity of college students in the new media environment is positive,healthy and upward in the mainstream,but there are also many problems that cannot be ignored,it can be said that recognition and questioning are interwoven.The influence of this situation is profound,which directly leads to the double changes of the political identity of college students,both positive and negative.From a positive perspective,the attitude of political identity of college students in the new media environment has changed from negative to positive,and the type of identity has changed from latent to active choice.From the negative side,under the new media environment,college students show an obvious trend of false identification in terms of political identity,and political belief is weakened and intensified,and the state of political identity is more temporary and changeable.Under the new media environment factors that affect college students' political identification is varied,globalization effects through new media highlights,social transformation problem magnified by new media,new media itself inherent characteristics,network not effectively lead in the field of ideology,and the education under the new media environment change,etc.,is one of the important influencing factors.In different media environment in China to carry out college students' political identity education lessons and foreign influence people in dealing with the media change the experience and lessons of political identity,both at home and abroad are summarized from the aspects of vertical and horizontal two deal with media change law of political identity,and with the new media environment under the influence factors of college students' political identification is roughly corresponding,from six aspects put forward the new media environment to strengthen college students' political identification countermeasures,respectively is: first,the new media environment in order to "four confidence" lead college students' political identification;Secondly,under the new media environment,we should adhere to marxism to eliminate the bad influence of globalization.Third,deepening reform in the new media environment creates conditions for promoting political identity of college students;Fourth,we should attach great importance to and properly control new media.Fifth,we should treat the struggle of new media environment in the field of subconscious ideology correctly.Sixth,improve the education environment under the new media to enhance the political identity of college students.