The Research On Cultivation Of College Students' Political Identity In The New Media Environment

The cultivation of college students' political identity is an important measure to consolidate the guiding position of Marxism in the ideological field of colleges and universities and to adhere to socialism orientation in education.It is also an important way to comprehensively carry out the Party's educational policy,to cultivate socialist constructors and reliable successors who are both political integrity and ability and integrated development.In the era of information,the cultivation of college students' political identity should also go with the flow,and take advantage of the new media to cultivate the political identity of college students.This is the intrinsic attribute of the ideological and political education of college students to reflect the times,grasp the regularity,creativity and enhance the timeliness.On the basis of political cognition,Political identity is the recognition and support,affiliation and attachment,which is belong to political system and advocacy of the mainstream political culture,and result in value judgments and behavior of political system and political life.It's also a psychological process of he political community members.Only on the basis of a relatively stable political identity,the members of society can show more enthusiasm and loyalty to a political system or a political belief.Under the new media environment,the cultivation of college students'political identity is facing new opportunities and challenges,showing many new features.This paper argues that under the new media environment,the formation and development of college students' political identity follows an organic unity regularity,which is cognition-identity-internalization-externalization-practice.It is necessary to construct a "five-in-one" political identity system involving the essential identity,road identity,institutional identity,theoretical identity and cultural identity of contemporary Chinese characteristics,and we must adhere to the principle of political identity,the principle of inheritance,the principle of infiltration,the principle of persuasion,the principle of rule of law and the principle of innovation and other major principles.By improving cultivation of content,innovating methods of cultivation,building training platform,optimizing the cultivation model to enhance the effectiveness of college students' political identity.