Research On Chinese Kid’s TV Show In Industrialization

Since the first Chinese kid’s TV show was born in 1960 s,the Chinese kid’s TV show industry has experienced almost 60 years to grow up.As the most part of kid’s cultural area and entertaining market,the Kid’s TV show industry has lost its corresponding content production and academic research position at present.Why does this happen? For one reason that the kid’s TV show industry are out of creating classic works,the creative practitioners didn’t hold a clear creating concept.The other reason lies in an inefficient and immature system of kid’s TV show industry,the else supporting industries are still on a tough growing process.Briefly right now,the Chinese kid’s TV show industry is still falling behind other western countries;it didn’t build a broad influence across China and abroad.Therefore,we need to review the history of Chinese kid’s TV show,eliminating the tough barriers existing in industrializing process,aiming to better educating and guiding Chinese children,fascinating kids’ childhood,booming the children’s culture,exploring the secret of accelerating the kid’s TV show industry development is a key and inevitable choice.To catch the key questions existing in current embarrassing situation of Chinese TV kid’s show industry,we need to firstly review its 60 years history and divide into 4 stages in short,according to the different aesthetic features of past works and artistic achievements in different periods,as well as considering the social contexts,cultural ideologies and literature trends,referring to other artistic categorizing methods,we categorize these following 4 stages: Kid’s show in political perspective(1960-1977),Kid’s show in child-orientation perspective(1978-1992),Kid’s show in market-orientation perspective(1993-2003),Kid’s show in industry-orientation perspective(2004 to present).Each stage has its own creative producing and communication characteristics in different periods.Policy and market are two driving forces for the industrialization of kid’s show.As an important part of children’s culture,kid’s show are related to the future of children’s education and youth education.The development of kid’s show can not be separated from the government’s macro-control guidance and related policy support.The market mechanism has promoted the publicity of consumerism,thus forming the context of consumerism,bringing the “entertainment supremacy” to kid’s show.The process of industrialization of kid’s show is the process of mutual game and evolution between policy regulation and market mechanism,so the balance between policy regulation and market mechanism can make the industrialization of kid’s show public welfare and commercialization.At the same time,under the guidance of market mechanism,we also need to build industrial thinking of the product after the first work.As the two level corresponding to industrialization,creation and acceptance are very important for Chinese TV kid’s show.To examine from the perspective of kid’s show creation,need to be polarized out of misunderstanding of “adult” and “infant”.At the same time,we need to be vigilant against the trend of violence and game driven by marketization.To promote the industrialization of Chinese TV kid’s show,the key is to adhere to the principle of “Child-orientation” and the basic principles of “Content is king”.“Child-orientation” requires insisting on the core and dominant position of children’s interest,but it does not mean that it completely excludes the interest of adults.Under certain conditions,children’s interests and adult tastes can be unified.In terms of the essence of kid’s show,kid’s show is the product of the amalgamation of adult and children’s interest,so it is feasible for kid’s show to be practical.Therefore,“Happy family” is feasible for kid’s show.According to the differences of children’s cognitive characteristics and the principle of subdivision of the audience group,the audience of kid’s show can be treated in different ages,and kid’s show show the corresponding creative characteristics to different audience groups.“Happy family” and “Division of age” are the dual paths for the industrialization of kid’s show.The former is located in the industrial scale,and the latter is located in the intensive industry,reflecting the internal unity.In the new era of multimedia on the traditional media and the impact,as a form of industry,“Internet +” is an inevitable trend to Chinese TV kid’s show.On the one hand,it needs us to understand and locate the situation of kid’s show more accurately,on the other hand,we need to use the concept of media integration to complete the transformation and upgrading of kid’s show,such as creation,dissemination,sales and other aspects.In this way,the healthy and orderly development of kid’s TV show industry can be ensured.