Beautiful Economy

The history of human makeup can be traced back to primitive society,beauty has a very high position in the minds of the original.Generally speaking,primitive society of makeup has two basic functions,the first is to survive,the second is to multiply,that is "sexual attraction".As the improvement of human survival environment,the first function of beauty does not exist,on the contrary,the second function is more important,and also by the male body up to women.Appearance is very important to a woman,unfortunately,the ancient types of cosmetics is limited,only gouache?diane eyebrow?rouge?incense for classes.And its manufacturing method is simple,production is limited,using for a long time is harmful to the body,can only be regarded as a simple handicrafts.Modern cosmetics industry takes Shanghai as the centre,which should be born by the requirement.The emergence of modern cosmetics is closely related to the special historical and geographical environment of Shanghai and the new requirements of modern women.After the opening of Shanghai,the rapid development of industrial and commercial economy,Social and cultural progress,China and Western communication significantly strengthened,especially the expansion of the female occupation space and social space,their growing demand for the new cosmetics.The development and popularization of modem chemistry,the emergence of big machine operation,making it possible to cosmetics by the arts and crafts into commodity,it is objectively to meet the new needs of women.Modern photography and media development,also promote the continuous dissemination of beautiful culture,more and more women are willing to use the new cosmetics,as well as cosmetics from a small number of consumer goods turn to mass products.This paper mainly discusses the development of cosmetics industry in Shanghai from 1903 to 1949,clarifies the development characteristic and operation mode of different periods,and explores the relationship between commercial development and consumer culture in the 20th century.Looking back on the development of the Shanghai cosmetics industry,we can find a market-oriented industry evolution path.For China,modern cosmetics is a kind of exotic,the initial circulation in the treaty ports,until the beginning of the 20th century,China began to try to create.In 1903,the establishment of Guangshenghang publishing house in Shanghai,marking the modern national cosmetics industry officially settled in Shanghai.From 1903 to 1949,the rapid development of cosmetics industry in Shanghai,the new cosmetics factory had been established,the type of cosmetics continue to introduce mew,women for the "beauty" pursuit had also been strengthened.Known as the "beautifful economy" of the cosmetics industry,is a new form of modern industrial economy,affected by the market.Around the development of the industry,the enterprise founder and manufacturer has played an important role in founding the cosmetics brand,enterprise publicity and dissemination of people as an important role in the process of selection and expansion of the market,while the female identity of the entire industry,it means the industry has reached a relatively mature stage.It is under the coordination of all parties,the modern cosmetics industry has its own industrial operation path.The key characteristics of the development of the cosmetics industry is to accurately grasp the beauty of women,the production and sale of products.Compared with the general merchandise,there is a clear difference in the consumption of cosmetics.On the one hand,it has beautifying effect,on the other hand,represents a new way of life,in the consumption level through the maintenance of cosmetics,to achieve the purpose of improving the quality of life.More take a fancy to the added value of goods,pay attention to the consumer attention to the body and the quality of life,to emphasize its expected return.Therefore,in the process of cosmetics sales,cosmetics manufacturers with a special focus on advertising.Not only accounts for as much as possible in the advertising space,also published in time as much as possible,especially the important festivals,the more business for the layout of the "big battle".In the process of cosmetics sales,cosmetics manufacturers to temptation-style speech and symbolic means of communication,and strengthen its cosmetic effect,creating the world's irresistible "beautiful culture".The seller not only pay attention to the writing of advertising copy,the content of the publicity and the times?fashion,the combination of pictures are also carefully selected.Even the "modern beauty" image is the user of cosmetics,the consumption of cosmetics is tightly together with "beautiful culture"."beautiful culture"as a symbol of symbolic cultural patterns and lifestyles,people show their economic status,social status and cultural status through consumption,as well as the expression of style,taste,pop and other symbolic satisfaction.Under the guidance of consumer culture,people pursuit the item's symbolic has far exceeded the functional requirement of the goods itself,cosmetics display personal consumption level and aesthetic temperament.Cosmetics business operations,under"beautiful culture" influence,but also focus on the establishment of fashion and urban,beautiful female salesman?exquisite produce packaging?star poster,cosmetics are shaped as one of the tools to maintain the beauty and charm of women.At the same time,the individual characteristics of consumer,making cosmetics industry points to two very different paths,one is the pursuit of high-end luxury,the other one is leading to the daily needs.High-end luxury cosmetics,such as powder?perfume?lipstick,they are consumables of urban women to pursuit fashion and personalization.While daily required goods is sold to surrounding towns,like soap?tooth powder,for family life needs to pursuit practical and thrifty.From 1903 to 1949,for nearly half a century,shanghai has had stability and prosperity,also had turmoil and depressed,regardless of the external environment,"beautiful economy" and "beautiful culture" in the process of forming each other,cosmetics industry does show a modern trend:the new mode of trade and trade space.The cosmetic industry is transformed from simple crafts to an industry and cosmetics manufacturers in accordance with market demand for production and sales.Women can choose their own cosmetics,also can be in accordance with the mind to make a dress.