Research On Consumer Behavior Of Chinese Rural Residents

This paper consumption economic theory, quantitative empirical analysis of China's rural residents consumption changes and the law of a more comprehensive analysis and discussion, with a view to obtaining useful results for the rural consumer market and provide a theoretical basis for policy.Consumption in economic growth plays an important role. This is mainly reflected in the following aspects: From the demand side, consumption on the economy have a direct and indirect negative effect; From the supply side, production spending to create necessary for the development of human resources so as to create a social productivity; The balance (stability) of view, consumer and play "automatic regulator" role and to prevent significant fluctuations in the national economy; from the structure, changes in the consumption structure of industry changes the fundamental causes, can guide constantly upgrading the industrial structure, promote economic growth.This paper from China's rural residents consumption behavior and characteristics of the status quo, that is, the consumption structure in rural areas, rural consumer protection, rural consumer attitudes, which summed up China's rural residents in the new consumer behavior characteristics. On this basis, China's peasants restrict consumer behavior analysis of the factors, mainly from the income level of farmers, the area of macroeconomic policy, rural consumption environment, market supply system are not suited to the rural consumer demand for the above four aspects of the detailed analysis and discussion. Finally guide China's rural residents good way of consumer behavior, the constraints against the previous chapter, this article to explore ways: increase the income of rural residents, increasing effective demand; Farmers adjust macroeconomic policies to promote consumption; To improve the consumption environment, improve the agricultural market system; Plus rapid urbanization in cities, expand consumer demand.