| Over the past four decades of reform and opening up,China's foreign trade has developed rapidly with its export share rising year after year.The sharp increase of trade has played an important role in the rapid growth of China's economy.However,after the financial crisis,with the gradual loss of demographic dividends and the persistently depressed world market as well as the adjustment of the international economic structure and other internal and external factors,China is now facing the potential decline of economic growth and the decrease of firm revenue and investment,showing a divergence among indicators.In this context,supply side structural reform is quite urgent in order to stimulate the vitality of micro economic entities and to enhance the new driving force for the long-term stable development of the Chinese economy.The report of the Nineteenth Congress took the improvement of the quality of the supply system as the main direction and pointed out that the focus of the structural reform on the supply side is to improve the quality of supply.However,what kind of impact does the improvement of enterprise product quality have on the export behavior of enterprises?Will it increase the possibility of corporate export participation?Will it cause companies to switch products to optimize the company's product structure?Will it change the company's product portfolio?This dissertation will try to discuss the impact of quality improvement on the export participation,product conversion,and product mix behavior of the company under the framework of corporate heterogeneity trade model,which aims to provide empirical evidence for high quality development in China.Based on the heterogeneous trade theory of enterprises and the reality of China,this dissertation not only systematically examines the impact of quality on the export participation of enterprises and the transformation behavior of the products of enterprises,but also analyzes the quality of the product portfolio of the enterprise by constructing the quality indicators of the enterprise destination.By having a comprehensive and systematic review of the relationship between quality and corporate export behavior it reveals the impact of quality improvement on the export behavior of Chinese manufacturing companies.Through research,this dissertation draws conclusions mainly as follows:Firstly,the results of the impact of quality on the export participation of enterprises indicate enterprise quality and productivity have a significant positive impact on the enterprises' export participation.1%increase in the quality of enterprises leads to an increase of 0.2%possibility of enterprises' export participation,which indicates that the high quality producers are more likely to enter the export market.It means that ignoring the role of the enterprise quality will overestimate the role of productivity in the export decisions of enterprises.As the productivity of enterprises increases by 1%,the probability of enterprises' export participation increases by 1.9%.This indicates that enterprises with higher productivity are more likely to export.Secondly,the impact of capital on the export participation of enterprises is significantly positive,indicating that the greater the scale of corporate capital,the stronger the ability to make up for the extra costs of selling on foreign markets and to resist external shocks.Third,the increase of state-to-business production subsidies can significantly increase the possibility of the company's export participation.For every 1%increase in subsidies,the possibility of the company's export participation increases by 0.003%.Although the impact of export tax rebate policies on corporate export participation is positive,it is not significant,which indicates that China's fiscal and taxation policies that encourage enterprises to export have not achieved the desired results.Whether or not it is the dumb variable of state-owned enterprises has a strong negative impact on the export participation of enterprises,which means the competitiveness of state-owned enterprises in the international market is lower than that of private enterprises and foreign-funded enterprises.Therefore,it is necessary to deepen reforms and stimulate the vitality of state-owned enterprises.Fourth,the increase in per capital income of enterprises can significantly increase the possibility of companies'export participation.The influence of corporate brands on export participation is significantly positive.It shows that the promotion of corporate branding helps increase the export participation of the company.Secondly,the results of the impact of quality on the enterprises' product switching indicate:first,quality and productivity are the main determinants of the enterprises' product switching.Quality and productivity have a pruning effect on the product line.The improvement of enterprise quality will significantly improve the flexibility of the choice of enterprise export decision,and conducive to the realization of the long-term goal of the enterprise.Quality can significantly enhance the switching,transformation and upgrading of enterprise products.The higher the quality of enterprise,the more products the enterprise will increase to meet the needs of consumers,and the less products that are increasingly unable to meet the needs of consumers.Enterprise productivity represents the ability of matching demand.The higher the ability to match demand,the more products will increase enterprise's future performance and the less products that do not meet the needs of consumers.Second,the raise of the average salary of enterprise will significantly increase the possibility that the enterprise does not switch the product because the increasing of the product will increase the operating cost of enterprise.Only the enterprises with high profit can take it.The enterprises with high average wages will distribute more resources on their core products by eliminating their marginal products,but the raise of average wages will significantly enhance enterprises' probability of giving up products.Third,the longer the business duration,the more products meet consumers' demand,and the less probability the product will be switched.Therefore,if the average wage is high,the enterprise is inclined to avoid product switching and reduce the product line,which will decrease the probability of increasing the product.This is in agreement with the conclusion of Yi Jingtao,Fu Jiasha and Meng Shuang(2017).Fourth,the impacts of financing constraints on the switching of every product are different.The higher the financing constraints,the more the enterprise's technological innovation output will be.Financing constraints can help enterprises to promote the increase of products and at the same time reduce the marginal cost of products.The appropriate financing constraints can help some enterprises focus on the demand,and not to expand production blindly.Subsidies of productivity will increase products in line with the quality,and at the same time reduce those not conducive to the long-term development of the enterprise.The conclusion implies that subsidy policy benefits the switching,optimization and upgrading of Chinese product structure.Thirdly,the effect of quality on the enterprises' product mix shows:first,the impacts of quality on the export skewness of the global market and the market of enterprise destinations are significantly positive.The higher the quality of export products,the higher the probability enterprise exports the core products with high quality.In this dissertation the conclusion of Gervais(2015)is proved that the quality factor is an important determinant of the export selection and export volume.Second,the effect of productivity on the export skewness of the enterprise is significantly positive on the 1%level.The impact of trade impulse on the export skewness of global market is positive,and its impact on the export skewness of enterprise destination market is significantly positive too.Third,distance has a significant negative impact on the export skewness of enterprise,which indicates that the enterprises far away from the export destination will not sell the more competitive products.And they will see product mix with more competitive in the near destinations.Fourth,the average wage has a significant positive effect on the export skewness,which means that the enterprises with higher average wage are more inclined to distribute its resources on its core products,and then improve the proportion of core products sales.Fifth,the effects of real exchange rate and age of enterprise on export skewness are significantly negative,which means that if the real exchange rate is high,and if the enterprise age is big,the enterprises will produce the products for changing consumer demand in order to cope with the impact of exchange rate and improve the international competitiveness of enterprises,and then they can reduce the export tilt effect.Sixth,the impact of subsidy on the export skewness of global market is significantly positive.However,the subsidy has a significant negative impact on the export skewness of enterprise destination market.That is,the increasing of subsidy will increase the export skewness of global market,but will decrease the export skewness of the enterprise destination market.Compared with existing research,there are three innovations in this dissertation:First,this dissertation has constructed the multidimensional quality indicators.The existing research shows that quality is an important determinant of the choice of export,and the effect of export quality and the productivity on export volume are not the same.But the existing research only builds product quality indicators of enterprise to study the corporate behavior.For example,Aw and Lee(2017)set up the quality indicators of enterprise to study its impact on Taiwan enterprises' export participation.However,research on the influence of the enterprise's export behavior by building the quality index of enterprise destination is still scarce.Therefore,this dissertation constructs the quality index of enterprise destination to study the effect of quality on the export behavior of enterprise.Second,the quality factor is an important determinant of the choice of enterprise export,which supplements the existing research.The current researches on quality and international trade mainly focus on three aspects:1)How can we accurately measure quality;2)What are the determinants of export quality;3)Whether exporters should adjust product quality to serve the markets with different income levels.There is little literature about the impact of quality on enterprise export behavior.The influence of quality on the behavior of enterprise product switching and on the behavior of product mix is not much.The study shows that quality plays an important role in the choice of export participation,product switching or product mix decision making.Therefore,this dissertation is a useful supplement to the existing literature of enterprise export behavior from the perspective of quality.Third,China's empirical evidence is provided for the literature of the export behavior of enterprises from the perspective of quality.The literature on the study of corporate export behavior from the perspective of quality provides empirical evidence from China.Research on the use of Chinese data to study the impact of quality on corporate export behavior focuses on the impact of quality on corporate destination choices and corporate product export participation.From these existing literature,some useful conclusions can be drawn,namely that quality will affect the export choices of enterprises.However,it should also be noted that the literature on the use of quality to conduct empirical studies on the export behavior of Chinese companies still has certain deficiencies.So far,few literature used Chinese data to discuss the impact of quality on Chinese companies' export participation and product conversion behavior,and there is few literature studies on the impact of quality on the behavior of product portfolios.Therefore,the use of Chinese data to explore the impact of quality on corporate export behavior will enrich the existing research.This dissertation is divided into six chapters.The main contents of the introduction part include:research background,the significance of the topic selected in this dissertation,the research ideas,research methods and major innovations.The first chapter is a review of the literature,reviewing and combing the existing major literature on quality and corporate behavior.The second chapter briefly introduces the relevant theoretical research basis and extracts the influence mechanism of quality on the export behavior of enterprises.Chapters 3 through 6 are the main part of this dissertation.The third chapter builds a product quality index at the enterprise level based on the data of the China Customs database,and empirically examines the impact of quality on the company's export participation behavior.It also examines the heterogeneity of the influence of quality on the company's export participation behavior.Chapter 4 analyzes the impact of quality on the enterprises' product switching behavior using the established enterprise quality indicators.Firstly,the micro-enterprise data is used to empirically study the impact of quality on the enterprise's product switching behavior,and the correlation of quality to the heterogeneity of the enterprise's product switching is analyzed.Chapter 5 builds corporate destination quality indicators based on China's micro-enterprise level data,and uses corporate destination quality indicators to examine the impact of enterprises' export behavior of product mix from the quality-to-business aspects of the company's world market export skewness and corporate destination market export skewness.The sixth chapter summarizes the research of the full text,draws the main research conclusions of this dissertation,and then makes corresponding policy recommendations and points out the future research prospects. |
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