Study On The Relationship Among "Tourist Destination Image Of Ancient Town","Place Attachment" And "Visitor Behavior"

The competition of tourist destination is more and more fierce.How to establish the emotional connection between tourist and destination and stand out among the many homogeneous products has become a serious challenge for tourism destination.The sense of place is an important research topic in the field of geography.Tourists will have the emotional dependence on the direct or indirect image of the tourist destination,and the relationship between the image of the tourist destination,the local attachment and the tourists' willingness to act is worth discussing.Ancient town tourist destination with its unique cultural tourism resources and rich hometown style,attracting a large number of tourists.With the expansion of urbanization and the accelerating pace of life,people are increasingly eager to "feel the nature and return to tradition",while the ancient town meets people's psychological needs with its long ancient rhyme and simple life style.However,with the tourism boom in the ancient town,the issue of homogeneity of tourist attractions is prominent,ignoring the tourists' perception of the image of the tourist destination.Based on the image of the ancient town tourist destination,this article explores the impact of the image of tourist destination on the tourists'willingness to act,and studies the intermediary role of the place attachment between the two.On the basis of defining the image dimension of tourist spots in ancient towns,a conceptual model of the image of tourist attractions in ancient towns,the attachment of places and the will of tourists is constructed.Taking Phoenix as a case study,we can draw the following conclusions:1)Human landscape image and emotional image have a significant positive influence on place dependence,local identity and vistor behavior intention;2)Natural landscape image has a positive influence on place dependence and tourists' Significant positive impact on the local identity of the positive impact of the assumption does not hold;3)the image of the facility has a positive effect on place identity,the assumption of place dependence,vistor behavior does not hold.4)Place attachment significantly affects the wishes of tourists.According to the conclusion of the research,the related management enlightenment is put forward.