The Reagan rhetoric: History and memory in 1980s America

The rhetoric of Ronald Reagan enacted many changes throughout American culture. Many past presidents through words and actions affected the national dialogue. The acceptance of the Reagan language, however, often blurred, for many Americans, the boundary between history and memory. Through his consistency of message, the national recollection changed concerning many contemporary issues of the 1980s as well as events throughout the nation's history. A more palatable imagery emerged, embraced by some, and reviled by others. The effect of the Reagan rhetoric continued into the next century, long after Alzheimer's disease and death silenced the former president.;Rhetoric is often defined as a type of language used as a means of contact or argument. Reagan subscribed to such definitions. A former actor, Reagan knew the power of words. The president utilized his natural ability with skills honed in Hollywood to consistently communicate his ideas and images to the American populace. His aides and speechwriters, realizing Reagan's rhetorical power, consciously exploited this ability throughout his presidency.;Reagan's pre-presidential and presidential speeches, interviews, personal and public correspondents, and off the record comments show a remarkable consistency of message. The media dutifully reported his words. Elements of his language soon appeared in the nation's dialogue and popular culture.;In 1980 Reagan's language, regarding contemporary economic issues, pushed to the national periphery an important moment in civil rights history. His consistent language concerning the Vietnam War veteran helped to bring about a national re-evaluation of the soldier. Finally, his repetitive language worked for, and against him during the Iran Contra scandal. His six-year linguistic crusade regarding Nicaraguan rebels conditioned the nation to question Reagan's credibility. A three-month rhetorical absence damaged his presidency while a return to consistency aided in saving it.;Reagan's words produced a national transformation. His consistency of message found an audience. His rhetorical effect produced tangible changes by touching the nation's present and past.