| The common approach to the study of strategy among social movement organizations focuses on it as a causal variable related to various movement outcomes. This research examines strategy as an outcome to understand factors related to the determination of strategy by US social movement organizations. The analysis focuses on organizations operating within the Animal Rights / Protection and Lesbian, Gay, Bisexual, Transgendered, and Queer (LGBTQ) Rights movements, using Multinomial Logistic Regression models. These models explore and find some significance to the relationship between finances and strategy. Qualitative analyses of four organizations -- People for the Ethical Treatment of Animals (PETA), Animal Humane of New Mexico, Lambda Legal, and Equality New Mexico -- explore the role of leaders and other external factors relating to the development of strategy. The analyses find leaders' experience and skills, resources, and the organizational context as determinants of movement strategy. Implications for theoretical and methodological studies of organizations and implications for activists are suggested, including the utility of mixed-method approaches. |
