This work contains a geographic and logistic tool that will allow grocers who are contemplating to deliver groceries via e-commerce to better decide whether they should embark on that initiative. As web-based orders become more commonplace, this computer application will have the potential to assist both large and small grocers in the critical decision of starting a delivery service. The causes of failures of grocers are traced. An operational computer program is demonstrated, with embedded algorithms that make for a realistic simulation. The computer simulation together with the user-friendly interface "front end" provide a practical and also scholarly solution to a complex geographic problem. |