| he purpose of this study was to investigate, by utilizing the Theory of Planned Behavior (TPB), factors influencing Hispanic adults to attend a professional team sporting event or to watch one on television. Another aim was to discover the favorite team sport of Hispanics. Finally, the frequency of watching professional team sporting events on television and the amount of money spent on purchasing a favorite teams logo products among Hispanics was examined in the study. The total U.S. sports market generates revenue of roughly... |
