| The Norwegian economy is undergoing tremendous changes. Markets are becoming increasingly fragmented, customers and end users alike more demanding, product life cycles shorter and manufacturing increasingly technology demanding. Coupled with changes in consumption patterns, Norwegian industrial product manufacturing companies must alter and/or improve both their processes and technologies used in order to remain competitive in the domestic market place and beyond. Add to this fact the globalization of markets and Norwegian industrial companies have to alter their perspectives, ways of doing business as well as ensuring that they feature the correct level of individual competency and organizational capabilities that is reflected in the needs and demands of the market place.;This Project Demonstrating Excellence (PDE) identifies the demands of the new market and economy and discusses their effects on the Norwegian industrial. enterprise. The PDE suggests the development of a learning organization that adopts and implements a formal systematic, yet sophisticated and market oriented project management system as a prerequisite to the development of temporary competitive market advantages. The suggested system uses the latest technology to draw on worldwide expertise and partners to develop and implement quality, competitive and dynamic marketing strategies thus ensuring the company's continued growth. |
