A Study On Contemporary Popular Fiction Reading And Market Operation Mechanism

It is the ultimate goal of popular fiction to maximize its effective reading,which also directly reflects its maximization of social influence and economic benefits.From production,dissemination,operation to reading and the generation of financial profits,the creation of popular fiction is in nature a process of market operation,in which reading is the main sector,affecting every other sector.When the subject,purpose,means and habits of reading change,the market operation of popular fiction also adjusts itself in response.This thesis intends to discuss the market operation mechanism of popular fiction from the perspective of reading,which is based on the following three considerations.First,criticisms against the “popular” nature of popular fiction should be emphasized.Since reading is the main sector in the market operation of the popular fiction,thusly it will best deliver the scientific nature and adaptability of popular fiction criticism to focus on the main sector---reading---to unfold our criticism.Second,in spite of the increasingly fruitful studies on contemporary Chinese popular fiction,studies on the market operation of popular fiction from the perspective of reading are surprisingly rare,leaving an academic blank for this thesis to fill in.Third,the creation of contemporary Chinese popular fiction features a rapid transition of media medium.The difference in media medium naturally leads to the difference in the form of reading,and the difference in the form of reading brings about the difference in market operations.Therefore,a study on the means of reading can best represent the creation of contemporary Chinese popular fiction.Paper-reading refers to the reading of paper-based contemporary popular fiction.Paper-based contemporary popular fiction extends its readership from civic class to other classes of the society.However,no fundamental changes have been seen in terms of the means and habits of reading.The operation of paper-based contemporary popular fiction inherits the basic operation framework of modern and pre-modern popular fiction,and it is also influenced by the operation mechanism of bestsellers in the west.In other words,the market operation of paper-based contemporary popular fiction is essentially a localized bestseller mechanism.Web-reading refers to the reading of web fiction.Web fiction transforms from paper-based reading to screen-based reading,making readers read faster and shallower,coupled with the real-time interaction with the authors.The development of web fiction gives birth to the market operation mode of paid reading and other derivative patterns.This mode,on the other hand,distorts web fiction readers into “fans” in real sense,who are forced to consume excessively for web fiction,spending their time,money and even emotions.Namely,the market operation of web fiction is significantly dependent on fan economy,which embodies the full mobilization of fans' productivity.Hand-reading refers to the reading of video games.Video games can be regarded as hand-reading stories.Compared with paper-reading and web-reading,video games boast multiple technical advantages,making players more involved in games than in fiction readings,which is a feature that either paper-reading or online-reading can substitute.Video games fully stimulates readers' senses,but they are pre-set,meaning that readers can barely change any content.To put it simply,readers are in fact manipulated,and their subjectivity is therefore deprived.The creation of contemporary Chinese popular fiction is fairly prosperous,making it imperative to carry out scientific criticism against it.A study from the perspective of reading and market operation will provide scientific premises for the evaluation of contemporary fiction as well as scientific approaches in order for popular fiction to help create a healthy and positive social atmosphere.