Research On The Cultural Cycle Paradigm Of Chinese Original Animation In Digital Media Context

At present,with the rapid development of digital technology,digital media has increasingly become the mainstream of artistic creation and its dissemination.Its extensive penetration ability and efficient communication methods have caused profound changes the culture and art in contemporary social in all aspects.In the field of animation art,the cross-domain integration of information and data carriers and the continuous involvement of social media have resulted in the formation of new tools.On the one hand,the use of new methods and cognition had a comprehensive and profound impact on the entire process of the original animation art behavior.On the other hand,efficient and rapid methods of communication and circulation inevitably shorten the life cycle of a single animation work.However,the use of digital media effectively,from the perspective of scientifically constructing a cycle of culture,and strengthen the operation and mining of the entire process of animation art? Ability to shape its cultural value on the basis of achieving business value goals.It is of great significance to the development of China's original animation art and even the improvement of the national cultural industry.Therefore,this article takes digital media as the starting point,promotes and explores the commercial value and communication value of Chinese original animation as the main goal.Based on clarifying the relationship between original animation art,communication media,and audience feedback,exploring and systematically constructing a cultural paradigm suitable for the current Chinese original animation culture.This article intends to focus on the overall operating paradigm in the cultural process of design creation,media management,communication operation,and audience feedback from a macro perspective;the focus is on the influence of digital media.The links,nodes,measures,and interrelationships of the molecular system in these four cultural processes are summarized with the help of empirical case studies,and they are tried to stitch them into a complete culture circuit system suitable for the development of Chinese original animation.This article belongs to the basic research papers for building complex systems.The purpose of this article is to build a framework for the in-depth research on various subsystem in the future.Therefore,this article is more from the perspective of industrial development,and the research content focuses on two aspects:The first is the construction of a paradigm of cultural cycle system for Chinese original animation under the influence of digital media.Focusing on the origin and interpretation of the theory of cultural cycle system,this paper explores the different characteristics of cultural cycle theory and its practice in traditional media and digital media,and combines the cultural attributes of Chinese original animation to study the systematic construction of its cultural cycle paradigm.From the perspective of the hierarchical system,the correlation between the overall architecture and the molecular system is analyzed.Second,under the framework of the cultural cycle paradigm,research on design creation,media management,communication operation,and audience feedback paradigms that have a major influence on the "original" proposition.In terms of design and creation paradigm,this article focuses on the research of paradigms and methods in the context of digital media,from the selection of themes to the script concept,from the role design to the audiovisual language.In recent years,a large number of summarizing researches have been made on the cases and trends of Chinese original animation themes.In terms of the media management and communication operation paradigm,the paradigm and path of management and communication are mainly discussed from the perspective of the development of the animation industry.Focusing on digital media,the core issues of “copyright and circulation management”,“brand management”,“communication network structure”,and “dissemination operation mechanism” of China's original animation are also discussed.On the basis of the research on the commercialization of animation,the conclusions of in-depth discussions are combined with the influence of digital media.In terms of audience feedback paradigm,mainly from the perspective of digital media communication and cultural attributes,the“media consumption”,“audience recognition”,and “audience feedback”are discussed.Characteristics and focus,and their impact and role in cultural processes such as media management and design creation.In the research of the cultural cycle paradigm of Chinese original animation,this article focuses on the four cultural processes study and the interrelationships and influencing factors of their subsystem.The ultimate goal is to explore the laws of the cultural cycle in its digital media and promote its spread.Innovative strategies and suggestions for expansion of Chinese original animation.