The Application Of Digital Media Animation In The Dissemination Of Folk Culture

Teachers liu shaolin and Qian bohong mentioned in the book Introduction to Animation: "animation is a kind of culture that can represent the national spirit of a country,and it is also a great industry that can create economic miracles for the country." And the present stage our country's animation market is impacted by the foreign animation for a long time,did not bring to our country social economic gain,and the transmission of the youth group long-term immersion in the foreign animation culture atmosphere,values gradually deviate from the influence of the traditional culture of our country,the dissemination and inheritance of traditional culture in China has a larger effect.Chinese traditional culture has a long history and various forms.Combining Chinese traditional culture with animation and developing Chinese folk culture theme animation can not only improve the current situation of Chinese animation market,but also cultivate young people's patriotism.The choice of media is an important aspect of how to present Chinese folk culture more quickly and effectively.Due to the progress of digital media technology,digital media animation has become the mainstream means of artistic expression of animation at this stage.Digital media animation is a combination of digital media technology and animation art.Integrating digital media technology into animation creation is a revolutionary update to animation art.The combination of digital media animation and folk culture is the fusion of modern culture and traditionalculture.Meanwhile,the use of digital media animation as the communication medium also provides more methods for displaying the charm of folk culture,making the expression forms of folk culture more diversified and providing more means andapproaches for China to protect and inherit folk culture.Therefore,it is a meaningful practice to spread folk culture by digital media animation.This paper is divided into five parts,the first part of the creative practice of the topic selection background,the significance of the topic selection and the status of domestic and foreign creative three aspects to elaborate.The second part briefly introduces folk culture and digital media animation.The third part mainly analyzes the influence of digital media animation on the dissemination of folk culture.The fourth part analyzes the integration strategies of folk culture elements in digital media animation based on creative practice.The last part mainly aims at the creation practice and the thesis compilation work carries on the summary.