Aesthetic Research Of Chinese Animation Art In The New Media Environment

The development of the human society into a stage of rapid development,it also affects the transmission of the change from the traditional turn the world upside down,after the media to broadcast TV,until now the "National Internet" era of computer,mobile phone and other people for a variety of new forms of communication depends on.It also makes the development of the cultural industry changes accordingly,animation as an art,it is also affected by the change of new media influence,began to appear the aesthetic trend of popularization,fragmentation,a new change in the traditional animation industry,animation detachment was originally intended to be used.To the society more,this is now the whole social environment and consumption more fit.On an Internet ride,animation art communication also has a qualitative change,from the original big screen movies,TV moved to mobile phone and network platform,but also have more segments of the object,also have more applications.The function change,the aesthetic effect and the aesthetic motivation have changed naturally,and began to develop to the secular and entertaining.In the background of globalization,the animation was also given more ethnic heritage and cultural symbol significance in "Pan animation",a representative of the development of animation industry has become the country's "soft power",all countries are striving to develop animation art,culture to influence the world output power.