| In the process of the Chinese legal system modernization, the level of farmers' legal consciousness, the strength of their legal sense will directly affect the implementation of our basic strategy of ruling the country by law. Due to the historical, geographical, political, economic, cultural and other factors, the development of the rule of law in rural areas is relatively weak and slow compared with that in the urban areas, which has increasingly become the "focus" and "difficulty" of the Chinese legal construction. Farmers' modern consciousness of law is essential to strengthening the socialist legal system construction in the countryside. Therefore, it is not only very important but also very urgent to advance the building of the law, enhance the publicity of legal information in the countryside and cultivate farmers'modern legal consciousness.Nowadays, the publicity campaigns to promote legal knowledge are increasingly connected to the mass media. The role of mass media has been highly appreciated by our party and government in the process of the Chinese legal system modernization and the rule of law publicity and education. With the rapid development of information technology and the increasing improvement of the social and economic condition in the rural areas, TV, as a medium with the broadest audience in the countryside, is increasingly recognized as a main vehicle in the process of law-related communication. The propagation of legal information through TV and the cultivation of fanners' legal consciousness cannot be ignored, and then, what's the relationship between them? How much influence does the TV legal information on the cultivation of farmers'legal consciousness? How to cultivate legal awareness of farmers more effectively by using TV legal information dissemination? These are the difficult as well as the key points of the research which deserves an in-depth empirical research and theoretical discussion.In this thesis, the combination of qualitative research and quantitative research methods are adopted to make a case study of Jiangsu Suining County. We have made empirical investigation on the general situation of farmers'legal awareness, their motivation, attitudes towards TV legal information communication, as well as the influence of legal information on the farmers' legal consciousness cultivation. The study shows that the current Chinese farmers' legal consciousness is still in a low situation. TV legal information communication plays a certain role in the building of law consciousness of the peasants. However, such effect is well limited due to the internal and external factors. Although farmers'exposure to and attention to the TV legal information communication is not low, fully affirming its social significance and value, they still have low evaluation on the function of its reliability, effectiveness and supervision by public opinions. On the other hand, in terms of the content, there were very few reports on country legislation, law enforcement, judicial practice as well as the grass-roots democracy and autonomy. Most reports are less-targeted, ineffective, serious lack of legal theories and deep analysis which will undoubtedly result in the deficiency to bring the diversified function of the media into full play. Therefore, in terms of the cultivation of farmers'legal consciousness, the actual effectiveness of TV legal information dissemination is not strong enough.Of course, there are many factors influencing TV legal information communication which include media factors, audience factors, social, political, economic, historical, cultural and other factors as well. How to improve the social effect of TV legal information communication and cultivate farmers' modern legal consciousness? From the author's perspective, firstly, the individual subject consciousness, the subject quality as well as the professional responsibilities of the TV program makers should be improved. We should strengthen the pertinence and effectiveness on TV information communication in rural areas, etc. Secondly, we should stimulate the peasants' potential abilities; cultivate their subject consciousness and quality. Moreover, as the principal or decision makers of national legal information dissemination, the government should keep pace with the times, update the thought of "rule" over the publicity of legal information, enhance the organization and institutional guarantee of TV legal information communication for peasants, establish the internal and external collaboration mechanism for TV and other media while propagating the legal information for peasants. In conclusion, farmers' modern law consciousness cultivation is a systematic project, which needs the joint efforts of the whole society. As the main legal information communication channel in rural areas, the television media's social responsibility should be strengthened. |
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