Research On The Discourse Power Of The Chinese Communist Party's Ideological Network In The New Era

Since the new era,with the rapid development of network information technology,the conflicts of interests and political power in the real society have gradually migrated and converged into the cyberspace,making it inevitably become a new field of multi ideological competition and occupation.As General Secretary Xi Jinping has said,"not going beyond the Internet can not pass the long term ruling".It has clearly revealed the contention and maintenance of China's communist ideology network discourse,which concerns the long-term stability of the party and the state cause,and is related to social stability and people's happiness.Therefore,to explore the basic ideas and multiple strategies to control,strengthen and consolidate the discourse power of the ideological network of the Communist Party of China is a major practical problem that needs to be responded by the current theoretical circle.In view of this,this paper systematically combs the theoretical basis of the Internet discourse right from the perspective of Marxism,and at the same time,excavates the ideological resources of the Confucian theory in China's traditional society to control the discourse right,as well as the theoretical achievements of Western Marxists on the ideological discourse right,in order to obtain a solid research foundation.At the same time,it explains and defines the related concepts of the ideological network discourse right of the Communist Party of China,and on this basis,it uses the systematic research method and comparative analysis method to explore and analyze the basic elements and construction focus of the generation of the network discourse right,which provides a theoretical basis for the analysis of the construction difficulties and solutions of the ideological network discourse right of the Communist Party of China Support and logical analysis framework.The ideological discourse power of the Communist Party of China is constructed and organized based on Marxism and its Sinicized theoretical system,involving multiple basic elements such as discourse subject,discourse resource,discourse carrier,discourse communication,discourse effect,etc.,which has the characteristics of theoretical scientifically,value orientation legitimacy,practical demonstration,etc.,and has the ability to guide the direction of social development in China and debug the social mind Reason,the real influence and control power of regulating people's behavior.In the network era,the ideological discourse power of the Communist Party of China merges with the network space,expands its discourse power construction space,strengthens its discourse subject team,and realizes the enrichment and transformation of the discourse communication carrier and the discourse communication mode,which promotes the ideological system,value belief and viewpoint method of the Communist Party of China to infiltrate into the public through the network,and improves the public's The degree of political identity has a positive impact on the construction of the ideological discourse power of the Communist Party of China.However,its potential challenges to the construction of the Communist Party of China's ideological network discourse power can not be ignored.From the international level,in the global interconnected cyberspace,the overall pattern of ideological discourse power is "stronger in the West and weaker in the East".With the help of information hegemony and discourse hegemony,the western countries continue to expand their ideology in an exogenous way and intensify their awareness of China The form of network penetration and cultural invasion have seriously squeezed the construction space of the Communist Party of China's ideological network discourse power;from the domestic level,the construction of the Communist Party of China ' The innovation and transformation of the network discourse system,the conflict of discourse resource structure,the optimization of discourse content and the integration of the power of the discourse subject team are the endogenous challenges.There is no doubt that the above situation constitutes a considerable challenge to the construction of the discourse power of the ideological network of the Communist Party of China in the new era.In the face of this extremely complex situation of ideological construction,the Communist Party of China should build a problem consciousness based on "breaking" and "establishing",realize the theoretical criticism and discourse system innovation oriented by practice,and strive to self adjust and Innovation strengthens the theoretical explanation and practical guidance of the ideological network discourse system of the Communist Party of China,and then wins the consolidated network discourse right.Specifically speaking,it is to explore the specific strategies to solve the dilemma of the construction of the Internet discourse right from the basic elements of the generation of the ideological discourse right of the Communist Party of China: to strengthen the integration of multiple forces of the Internet discourse subject,especially to implement the main responsibility of the Communist Party of China,to enhance the force and ideological leading force of the Internet discourse subject;to strengthen the construction of the Internet discourse content,and to optimize the content of the discourse We should allow supply,strengthen the innovative release and supervision of discourse content,enhance the attraction of the ideological discourse theme of the Communist Party of China and the public's sense of identity;integrate media resources,realize the innovation of the network communication carrier and interactive communication mode,strengthen the production and communication of the party's Ideology through the social mobilization in the network space and the education of consciousness form,and realize the goal in expanding the discourse communication The effect of discourse communication will be improved;the effectiveness of the construction of the ideological network discourse of the Communist Party of China will be promoted in many dimensions,the online mass line will be practiced,the position of the people's main body will be stabilized,and the network penetration of the ideology of the Communist Party of China will be promoted in the position of holding the discourse,so that the people can consciously identify with and accept the ideological guidance of their ideology,reach a consensus of value,and improve the discourse effect.