Research On The Development Of Sports Event Tourism Destination Based On The “Stakeholders-Regions-Industries”Three-dimensional Perspective

Sports event tourism destination is the product of economic and social progress.It is an important task to study the sports event tourism destinatios and their development and propose development strategies under the current policy background of encouraging the integrated development of the sports industry and the upgrading of the tourism industry.It is a discussion and review of the reality of social development,which is synchronous with the current trends in the development of the consumer market,consistent with the policy direction of the sports industry and the development of the tourism industry,and in line with the national and social development policies.However,due to the improperly grasp of the fusion attribute and internal rules,the development of sports event tourism destinations faces the dilemma of practical problems and insufficient theoretical research.This research is to examine the sports event tourism destination based on the "stakeholders-regions-industries" three-dimensional perspective.By means of literature review and on-the-spot investigation,this paper examines the cause-effect relationship and internal rule of the sports events tourism destination from three aspects: the participants,the tourism space and the integration of industry,try to describe the attribute in its development more completely from the theory angle.In addition,with the help of empirical research,through the methods of in-depth interview,questionnaire survey,mathematical statistics this research build a quality evaluation index system under three-dimensional perspective and explore the tourist behavior intention of sports events tourism destination which provide a basis for the development of targeted countermeasures.The main conclusions of this study are as follows:First,in stakeholder perspective,sports event tourism destination develops in the conflicts between the interests and conflicts of core stakeholders.Government and its functional departments,tourists,companies and residents are the core stakeholders of sports event tourism destination.There are four interest suits and six conflicts of interest between them.Establish a core stakeholder management mechanism based on the concept of balanced management,is the way for sports event tourism destination to achieve healthy development.Second,in regions perspective,the attractiveness of sports event drives the development of space gathering in sports event tourism destinations.The core attractions can be divided into five types according to the differences of the resources they rely on.The agglomeration effect of core attraction on other industries makes the formation of competition tourism space show different development stages and growth patterns due to the scale,level,form and development degree of sports events themselves.Third,in industries perspective,the development of its industry is essentially a process of industrial integration.Due to the time and space companionship,industry relevance,and factor sharing between the soprts event industry and the tourism industry have the ablity to integrate.The development is integrated through three channels: resources,products and markets,driven by diversity of demand,profitability;technological innovation and policies.The three basic modes of the integration of the sports event industry and the tourism industry are the penetration integration mode,the reorganization integration mode,and the extension integration mode.Fourth,under three-dimensional perspective the quality evaluation system of sports event tourism destinations should take tourists as the authoritative subject of evaluation,fully consider the characteristics of regions and industries.Based on tourists' perception,the quality evaluation index system for sports event tourism destinations focuses on the quality of events and reflects the correlation between sports events and tourism;weakens the proportion of tourism basic service indicators and highlights the particularity of evaluation index systems.This quality evaluation system consists of two scales,10 factors and 50 evaluation indicators,and is an effective tool for measuring current quality and guiding future development.Fifth,under three-dimensional perspective the behavioral intentions of tourists in sports event tourism destination are determined by the perceived quality of the sports event tourism destinatio and are affected by the partial mediation effect of perceived value and satisfaction.In the meantime,there are strong differences in the segmentation characteristics of tourists in terms of perceived quality of sports event tourism destinations.Specifically,the differences in core quality dimensions in tourist's gender,monthly income,occupation,and education level are stronger than those in auxiliary services;the differences in auxiliary service quality in tourist age are stronger than core quality.Sixth,the countermeasures for the development of sports event tourism destinations from a three-dimensional perspective include three strategies,four advancements,and two development points,which are promoted from the macro,meso,and micro levels.Macro development countermeasures include green development strategy,brand strategy,integration strategy;Meso's development countermeasures include four countermeasures forming a community of interests,promoting the development of spatial clusters,promoting the development of industrial clusters,and promoting the construction of a quality evaluation system;Micro development countermeasures include grasping the basic point of tourists and the focal point of sports events.