Research On The Development Strategy Of Sports And Tourism Industry Integration In Kunming

Recently,with the upgrade of industry and consumption,the phenomenon of industrial integration has gradually emerged,and the sports industry and tourism industry are no exception.It is not only the trend of industrial evolution and development,but also an important subject of research in various industrial fields.Sports industry and tourism industry are important components of big health industry in Kunming and even Yunnan Province.Kunming is building "World Famous Tourist City" and "China Big Health City ",so the integration and development of sports and tourism industry is of great significance to cultivate new momentum of economic development,promote the deep integration of Kunming’s national health and national fitness,and solve the bottleneck of Kunming’s tourism industry.From the perspective of industrial integration,using field investigation,case analysis,literature,logic analysis and other research methods,this paper firstly reveals the necessity of the integration and coordinated development of sports and tourism industry in Kunming,secondly makes an objective analysis of the present situation,power,path and mode of integration development.Additionally,taking Anning Sports Tourism Town as an example,this paper further analyzes the present situation of the integration and development of sports and tourism industry in Kunming.In the end,this paper puts forward some targeted strategies for the existing problems,so as to promote the better integration and development of sports and tourism industry in Kunming.The study concluded that:(1)Industrial integration is an important direction for the development of sports and tourism industry in Kunming.(2)The sports and tourism industry in Kunming has developed into five modes of sports training tourism,sports event tourism,national sports tourism,sports town tourism and eco-sports tourism through four integration paths: policy,business,resources and market.(3)Kunming sports and tourism industry is rich in resources,but the degree of resource development needs to be strengthened.(4)Although the integration and development of sports and tourism industry in Kunming has made some achievements,the depth and breadth of integration still need to be further strengthened.