The Daily Ideological And Political Education Of College Students Under The Background Of "We Media" Faces Challenges And Countermeasures

With the popularization of Internet technology and the rapid development of mobile communication technology,"we media" represented by weibo,WeChat and QQ have been widely integrated into people's life,work and study.Because of its popularity,openne'ss,real-time characteristics,it is popular among college students,and quickly penetrates into all aspects of the college students' daily life,including learning,values and habits,influencing the daily ideological and political education for college students,and making their daily ideological and political education environment more complex.In 2012,the ministry of education issued the higher education thematic plan,which stressed:"give play to the role of the main front of daily ideological and political education,strengthen the construction of campus culture,student party and league organization,network ideological and political education,mental health education,to help students to solve problems".Therefore,in the era of "we media",a new research topic for ideological and political educators has taken shape,including how to carry out daily ideological and political education for college students in combination with the actual situation,how to actively explore new methods of daily ideological and political education for college students,and how to find out feasible countermeasures to improve daily ideological and political education for college students.In Shaanxi province in this paper,under the background of the media,through the part of college students in colleges and universities,the questionnaire survey has been conducted to know the present situation and the existing main problems as to we media among college students.On the basis of combining college students' daily ideological and political education,it is summed up that both opportunities and challenges exist as to the media under the background of college students' daily ideological and political education,and the feasible countermeasures have been put forward.This paper is mainly divided into the following six parts:the first part mainly introduces the research background,research significance,research trends at home and abroad and research content,ideas,methods,innovation.The second part is to sort out relevant theories of "we media" and daily ideological and political education of college students,namely theoretical overview.The third part is the investigation on the influence of "we media" on daily ideological and political education of college students.The fourth part is the opportunity of daily ideological and political education of college students under the background of "we media".The fifth part summarizes the problems existing in daily ideological and political education of college students under the background of "we media"based on the investigation results.The sixth part is about five different ways to promote the all-round development of college students,including improving the media information identification ability,students vision of daily ideological and political education,strengthening the leading role class teacher and the student cadres,strengthening the construction of college network culture,the forming of legal norms and the combination of moral self-discipline management since the media supervision system.Effective measures have been proposed to cope with the situation in order to improve the college students' daily ideological and political education under the background of "we media".