Research On GVC Upgrade Path Of Equipment Manufacturing Enterprises Based On Servitization

As the key to China’s construction of a strong manufacturing country and the promotion of supply-side structural reform,the development of equipment manufacturing determines the development of China’s economy.The general trend of in-depth development of economic globalization will not be reversed.Finding and seizing development opportunities,and changing from "participant" to "dominant" governance,is the key for China’s equipment manufacturing enterprises to get rid of the embarrassing status quo and compete for advantage in GVC.Servitization creates a market effect that can siphon global resource elements by breaking through the cycle blocks in R&D,production,distribution,and circulation,and is considered to be a source of advantage for developing countries to participate in international economic cooperation and competition in the future.In my country,although service-oriented started late,it has shown obvious development potential.Firstly,under the condition of shrinking external demand,some service sectors,which naturally have localized demand attributes,have expanded rapidly.At the same time,because the cross-border transfer and trade of the service industry are also new prominent features of the current economic globalization.Secondly,the application of information network technology in the world service industry has freed the service industry from the characteristics of "localization" and has become more and more "tradable",laying a solid foundation for the development of service trade and service outsourcing.However,under the service-oriented strategy,what kind of rules the enterprise should follow,and what kind of paths and methods should be adopted to realize the GVC upgrade has not yet been resolved.The exploration of such issues is not only in line with China’s fundamental requirements for high quality and healthy development of enterprises at this stage,but also the core demand for enterprises to form an independent and sustainable competitive advantage.Therefore,this dissertation conducts a systematic study on the GVC upgrade path of equipment manufacturing enterprises based on servitization.This dissertation analyzes the relationship between servitization and GVC upgrading of equipment manufacturing enterprises from multiple perspectives,and defines the connotation of GVC upgrading of equipment manufacturing enterprises based on servitization.By analyzing the GVC upgrade evolution process of service-based equipment manufacturing enterprises,an upgrade evolution process model is constructed,using the grounded theory to identify that "enterprise organization coordination ability" and "service resource integration ability" are the key factors for the realization of GVC upgrade of equipment manufacturing enterprises,revealing the GVC upgrade mechanism of service-based equipment manufacturing enterprises.Therefore,according to the mechanism,an upgrade path framework is designed,which is driven by the element structure to drive the enterprise GVC upgrade and evolution,and revealing the relationship between the paths.Four upgrade paths are systematically designed from three aspects: path basic analysis,path construction,and path operation.On the basis of the analysis of the path connotation,characteristics and construction ideas,the value point expansion upgrade path is constructed from three aspects: "demand analysis under the interaction of customers and enterprises","service demand integration under the integration of the two industries",and "expanded GVC upgrade from the perspective of terminals".Based on the analysis of the stability of the path operation,the evolutionary game models of equipment manufacturing enterprises and customers,and equipment manufacturing enterprises and productive service departments were respectively constructed,and the operation strategy of the value point expansion upgrade path was revealed.The core point leap-forward upgrade path is constructed from three aspects: "core point identification","core point radiation",and "leapfrog GVC upgrade under the technology group structure".Based on the analysis of the relationship between the elements of the path operation,a structural equation model of the relationship between the influencing factors was constructed,and the operation strategy of the core point spanning upgrade path was revealed.An extended upgrade path for value links is constructed from three aspects: "module division under dual architecture","module linkage for system performance",and "extended GVC upgrade under comprehensive linkage".Based on the analysis of the path operation organization and management,the element linkage model between the enterprise modules is constructed,and the operation strategy of the value link extension upgrade path is revealed.The network reconstruction upgrade path is constructed from three aspects: "resource liquefaction","shared interconnection system" and "reconstructive GVC upgrade under the new governance form".Based on the analysis of the network effect of the path operation,a super network model is constructed,and the operation strategy of the network reconstruction and upgrade path is revealed.The selection mechanism of GVC upgrade path based on servitization is constructed and the support strategy of the path realization is analyzed.Based on the idea of path selection designed according to upgrade mechanism,a path index system is constructed,and a path selection method based on the combination of Entropy-Topsis-K-means + + method is designed.Finally,the guarantee strategy of GVC upgrade of equipment manufacturing enterprises is analyzed from two aspects of upgrading enterprise Internal guarantee and environmental guarantee.This dissertation systematically sorts out the GVC upgrade mechanism of equipment manufacturing enterprises based on servitization,and specifically analyzes and constructs four paths for GVC upgrade of service-based equipment manufacturing enterprises.On this basis,a combination of path selection methods is designed and the guarantee strategy of path realization is analyzed.The GVC upgrade system of equipment manufacturing enterprises constructed in this dissertation in line with China’s national conditions deepens the theory of enterprise GVC management and expands the theory of servitization.To a certain extent,it provides effective solutions and development strategy guidelines for China’s equipment manufacturing enterprises to comprehensively and deeply implement the service-oriented strategy,speed up the transformation process,and then solve the upgrade dilemma.