Myth Reenchantment Research On The Transformation Of Chinese Animation’s National Expression Strategy

In recent years,there have been many outstanding works of domestic animation.From the perspective of creative performance and narrative content,it is mainly manifested in two different dimensions: in terms of form of expression,the return of traditional culture is used to re-interpret national cultural symbols through audiovisual interpretation to create a visual wonder with oriental charm;in terms of narrative content,To re-enchant and recreate the classic mythological prototype.Through the above methods,Chinese animation has gradually built a set of audio-visual expression systems that meet the aesthetic needs of the current Chinese people.This system takes the return of Chinese traditional culture as its purpose,uses superb audio-visual language as a means,and uses classic text adaptations in the context of modern Chinese as content,creating waves of box office miracles.The visual spectacle based on digital technology is having a positive impact on the revival of Chinese animated films.The images reproduce the charm of Eastern culture,which not only allows the lost traditional culture to gain new artistic expression and market attention,but also become a world This kind of sensory enjoyment and spiritual comfort satisfying the daily life of the general public.At the same time,the return of classic myths and folk tales in Chinese animated films is a breakthrough in Chinese animated films trying to find a way to survive,a way of survival,and a space for development.However,it also faces many contradictions and problems.Xingwen is linked to the development background of Chinese society,intervenes in Chinese animation films from the 1950 s to 1980 s and the past five years from the dimension of national expression strategies,and explores the commonalities of Chinese animation films at different stages of national expression strategies through linear historical combing And personality;explore the changes in the national expression strategy of Chinese animation films in the horizontal dimensions of technical level,audience acceptance,media types,and artistic aesthetics;examine the impact of this change on Chinese animation and how it has changed the current face of Chinese animation,Through specific text analysis to explore the contradictions and symptoms hidden in this face that has been hailed as "the rise of the country".Firstly,it discusses the national connotation of Chinese animation studied in this article and discusses the national expression strategies from the 1950 s to the 1980 s from the two dimensions of aesthetic characteristics and historical causes;secondly,from the aesthetics of animation in recent years Characteristics,contemporary reconstruction of traditional themes and other horizontal dimensions examine the national expression of Chinese animation films in recent years,explore the expression characteristics and problems of the form and content of animation works that have been recognized by the market;identify the re-enchantment of mythological themes and The optimization of visual images has a profound impact on the narrative structure and image expression of Chinese animated films,reflecting on the consequences of the conspiracy of mythological re-enchantment and consumerism,and considering the political environment,economic globalization,socio-cultural context,and technology Innovation and other horizontal dimensions sort out the internal and external factors of the change of national expression strategy;again,from the aspects of image expression,creative strategy and existing problems,discuss the influence of "mythological re-enchantment" in current domestic animation.The author strives to influence the current Chinese animation films.Put forward some opinions and criticisms on the national expression;finally,combine the new trends of digital technology,consumer era context,animation film development trend,etc.,affirm the role of traditional mythological themes as a commercial magic weapon,and look forward to and think about China on this basis.The construction method and future destiny of the national expression of animated films.Through the description and analysis of the national expression strategies of Chinese animated films in the two periods,this article believes that the use of traditional cultural reversion and gorgeous visual images has created a certain ability for Chinese animated films to tap the market.The effectiveness of this ability is based on The result of the image aesthetics tilted towards the consumption field in popular culture is also the imaginative solution of Chinese animation creators when they face the gulf that cannot be sewn between their inner expectations and the real world.However,on this basis,the audience will be deeply controlled by the technical rationality,instrumental rationality and capital logic of the machine media,and their aesthetics will fall into the logical trap of cultural symbolization and core blurring unconsciously.Only by deeply realizing this can we find a way and path to find a connection between traditional culture and modern mainstream value emotions in the construction of national expression of Chinese animated films.