| Affected by changes in the international landscape,after the 1990 s,the research on the "soft power" of major powers has rapidly increased.In this context,with the proposal of China’s "One Belt,One Road" initiative,it has become a hot research issue for domestic scholars to clarify the perception of China’s soft power by neighboring countries and how to improve China’s soft power.South Korea is located in Northeast Asia and is close to Northeast China.Factors such as its geographical location and cultural value determine South Korea’s important position in the construction of the "Belt and Road",and also determine the actual economic needs of South Korea to participate in the construction of the "Belt and Road".In October 2015,China and South Korea signed the "Memorandum of Understanding on Cooperation in the Construction of the Silk Road Economic Belt and the 21 st Century Maritime Silk Road and the Eurasian Initiative" and a series of related documents to promote the "Belt and Road" Initiative.and a series of other cooperation documents.Since then,South Korea has gradually accelerated its integration into the "One Belt,One Road" initiative.China and South Korea have entered a deeper and broader economic,technological and other field from simple economic and trade relations.in cooperation.Therefore,it is important to understand the South Korean people’s evaluation and perception of the soft power of a major country in a timely manner,and to clarify the differences in their perception of the soft power of China,the United States and Japan and their influencing factors.important.In addition,the article uses the data and interview data of the Asian Barometer to analyze the South Korean people’s perception of soft power as a major country,and combines qualitative and quantitative analysis to innovate the research method of Sino-South Korean relations.In addition to enriching the theory of soft power research,it also provides a factual basis for China’s public foreign policy toward South Korea.This article will analyze the resources and means of China,the United States,and Japan’s soft power diplomacy,understand the characteristics and tendencies of China,the United States,and Japan’s soft power,and focus on the actual situation of the three countries’ soft power in South Korea and the thoughts felt by South Koreans.In recent years,China-Japan soft power diplomacy has continued to develop.Through the content of this paper,through the definition,source,classification,characteristics,role and relationship of hard power of China,the United States and Japan,the three countries’ soft power are analyzed,and many studies are analyzed to clarify the most important connotation of national soft power,that is,the nature of soft power.The constituent elements and their relationship,measure the strengths and weaknesses of the cultural soft power of China,the United States and Japan,and put forward the significance of improving the cultural soft power through comparison.In addition,a comparative analysis of the influence of China,the United States,and Japan on Asia and their influence in South Korea in the eyes of the Korean people is carried out,and the status of the three countries in South Korea is compared and analyzed.The purpose of this paper is to study the attitudes of the Korean people towards the cultural industries of China,the United States,and Japan,to understand the influence of the film industry,music industry,animation,and food of the three countries in South Korea,and to analyze the differences in the cultural soft power of the three countries through interviews.The main design and arrangement of the research framework of this paper are as follows:Theoretical interpretation of cultural industry and its development.From the analysis of the connotation and extension of the concept of "cultural soft power",it comprehensively explains the main schools and viewpoints,relevant elements and values of the research and development theory of cultural soft power and cultural industry.The cultural industry referred to in the Korean cultural context is generally referred to as the "content industry",which mainly refers to the production of any traditional and modern material and cultural commodities,including production,circulation,cost,etc.All kinds of social art industries related to activities,the main art categories also include film and television,radio,audio-visual,games,animation,cartoons and images,performances,cultural relics,art,advertising,publishing media and advertising printing,creative and artistic design,traditional handicrafts,traditional clothing,traditional food,multimedia digital images and production software,network and related industries.In South Korea,the cultural industry is called the "content industry",which refers to the industry related to the production,circulation and cost of cultural commodities,mainly including film and television,broadcasting,audio-visual,games,animation,cartoon images,performances,cultural relics,and fine arts.,advertising,publishing and printing,creative design,traditional handicrafts,traditional clothing,traditional food,multimedia video software,network and related industries.The Asian Dynamics Survey(ABS)of the Center for East Asian Ethnic Studies analyzes multiple indicators of the influence of Koreans on the influence of China,the United States,and Japan in Asia,and then analyzes Koreans’ views on the influence of China,the United States,and Japan in Asia through a questionnaire.Compare their characteristics.Cultural products are the specific manifestations of a country’s cultural soft power output,and its main contents include movies,music,animation,etc.This article takes the Korean people as the survey object,so it selects several types of cultural and leisure activities that are the most widely and most popular in Korea.At the same time,because Chinese food culture has invaded Korea in recent years and has caused great social influence,this article also will Food culture is included in the discussion as part of cultural soft power output.Therefore,this article compares China,the United States,and Japan in these five fields from film,music,animation,food,cultural products,and examples.Interviews were conducted with three different age groups of Koreans,20-30 years old,31-40 years old,and 41-60 years old in various regions of Korea,and through interviews and surveys,the actual and objective investigation of cultural products in China,the United States,and Japan was conducted.The place of influence in the hearts of Koreans.The purpose is to distinguish and understand the status of the cultural products of China,the United States and Japan in the minds of Koreans,and to accurately understand the strengths and weaknesses of the cultural products of China,the United States and Japan,the level of competitiveness and the reasons for the difference in influence.At the same time,this paper focuses on Asia,and uses the five variables of time,gender,age,urban and rural areas,and educational level to distinguish different Koreans.Using quantitative analysis methods,the current awareness of the influence of China,the United States and Japan in Asia and the level of influence in Asia ten years later.Statistical analysis of the influence of the United States and Japan in Asia,as well as the change trend of China’s influence in Asia difference in power.Taking the Korean people as the survey object,we can compare the influence views of China and the United States in Korea,and also distinguish the Korean population with different variables from time,gender,age,urban and rural areas,and cultural level,and conduct surveys on China and the United States respectively.The purpose is to Distinguish the differences and changes of Chinese and American influence in the Korean population under different variables.To compare the views on the development model of the United States and major Asian countries,and also to distinguish Korean populations with different variables from time,gender,age,urban and rural areas,and cultural levels,and to conduct surveys in the United States and major Asian countries,in order to distinguish the United States and major Asian countries.Differences and changes in developmental patterns in Korean populations under different variables.Regarding the influence of cultural products of major countries,the results of comprehensive data survey and interview survey can be concluded.In the interview survey based on cultural products(movie,music,animation,food)as a reference,Korean people comprehensively recognize Chinese cultural products.The highest degree of Chinese cultural products permeates the lives of Koreans and penetrates into all aspects.Even if the evaluation and recognition in some fields such as movies and animation are not as good as those in the United States and Japan,the Korean people are more accepting and recognizing Chinese culture in terms of the scope of influence and participation and interaction.products,and thus affect other perspectives on China,reflecting the achievements and significance of China’s soft power output.Regarding the actual influence and comparative status of China,the United States,and Japan in international Asian organizations,since the reform and opening up,China has achieved considerable,rapid and healthy development in many aspects such as politics,economy,and cultural construction,and its comprehensive national strength is constantly improving.Regarding the comparison of the influence of China,the United States and Japan in Asia,since the reform and opening up,China has made great progress in politics,economy,culture,etc.,and its comprehensive national strength has been continuously improved.With the rise of China,South Korea has focused its attention on China.,South Korea hopes to catch the economic express train of China and pursue winwin cooperation in the context of China’s rise;on the other hand,South Korea also shows a certain degree of vigilance against China’s rise.With the increasing expansion of China’s economic and cultural strengths,South Korea has gradually realized the advantages of developing deeper international cooperation with China.On the other hand,South Korea has also maintained its vigilance against China’s rise.China has the highest influence in Asia,and has more status in the countryside.The United States and Japan are second,but unlike China,they are more popular in cities.This shows that China has the highest influence in Asia,but in the eyes of the developed urban population,it is still the United States and Japan.Keep fantasizing.The higher the education level in South Korea,the higher the cognition,and the higher the evaluation of China’s influence in Asia.In general,middle-aged rural Korean males with a bachelor’s degree or above believe that China is more influential in Asia.In terms of the future influence of China,the United States and Japan in Asia,regardless of time,urban and rural areas,gender,age,and educational background,all Koreans believe that China will be more influential in Asia in the future,and has shown an absolute advantage in quantity.This shows that the general public in South Korea believes that China’s influence recognition degree has a better trend in terms of the overall change trend of the recognition degree of China’s influence in Asia.From the perspective of urban and rural areas,the majority of people believe that China’s overall trend is improving,and the urban population is more optimistic.Koreans have very strong confidence in China’s future development in Asia.Regarding the comparison of the influence of China,the United States and Japan in South Korea,it can be said that China’s influence in South Korea reached its peak in 2015 before the THAAD issue in 2016.Both South Korean men and women believe that China is more influential and men are generally more optimistic than women.In terms of age group,the most influential people in China are middle-aged people aged 41-50.In terms of education,the higher the education,the clearer the understanding of China’s influence.Generally speaking,middle-aged rural males with high education are the group who believe that China has the greatest influence on South Korea.The people of South Korea elected the second influential country to be the United States.Most South Koreans are disgusted with the United States,which has a strong diplomatic ability to intervene.At present,the problems between South Korea and North Korea cannot be resolved through independent consultations,and the "South Korea-North Korea issue" must involve the United States,which makes most South Koreans feel a sense of burden,and therefore,the anti-American awareness of South Koreans has gradually increased.In the economic field,the Korean people believe that China and the United States are almost similar,but the hegemony of the United States has brought negative perceptions to many Koreans.In terms of U.S.influence,South Korea has repeatedly strengthened its relationship with China and Russia during the Park Geun-hye administration,which has led to repeated estrangement with the United States.It has also led to a decline in South Koreans’ perceptions of U.S.influence.The US has less influence than China.In general,China’s influence in South Korea has surpassed that of the United States in recent years.Looking at China’s development speed in recent years and its influence on the world,it is not difficult to estimate this result.Even though South Korea is closer to the United States in terms of political ideology,people’s judgments do not always prioritize politics and are subject to objective facts.The impact reflects a more objective result.This also reflects the influence of comprehensive national strength on the influence of a country,and also reflects that a super cultural exporting country like the United States will also decline if it cannot continue to export its influence.South Korean nationals believe that Japan has the lowest influence among the three countries of China,the United States and Japan.The biggest reason is that South Korea and Japan have caused many problems since the end of World War II.For many unsolvable incidents such as the comfort women issue,in the consciousness of most Korean people,Japan is a country that is closer to the United States than South Korea,so Korean nationals who value their own country do not have a favorable impression of Japan,because in South Korea,anti-Japanese sentiment is higher than that of South Korea.Anti-Americanism is more serious.Western capitalist countries have different development models,among which the development model of the United States has affected almost all countries in the world in the wave of globalization.American companies take the idea of free market economics as their investment orientation,and rely on neo-individualism and neo-liberalism as the basis for their investment decision-making and theories,and pay special attention to highlighting the company’s free participation in competition;the company emphasizes improving the long-term liquidity of labor market capital,Laborers can enjoy the company’s limited government statutory basic labor economic remuneration and national social welfare level;since the company’s investment decision-making focuses on the pursuit of the perfect realization of short-term investment goals and expectations,securities market transactions may fluctuate in the company’s medium-and long-term investment and financing decisions in the future.more important role.Each western capitalist country has its own new model of market economy development with different characteristics. |
