Research On General Secretary Xi Jinping’s Important Viewpoints On Publicity And Ldeology Work

Different historical periods face different historical problems.Socialism with Chinese characteristics has entered a new era,and major changes have taken place in the international and domestic situations,which have brought new challenges to the publicity and ideology work of the Communist Party of China(hereinafter referred to as the Party).On the international front,the world’s major changes unseen in a century have posed severe challenges to the Party’s publicity and ideology work:Western media have used various means to discredit my country’s international image;the United States’ main target of ideological infiltration into my country has turned to young people;the United States has strengthened its control over the dominance of international public opinion..On the domestic front,the omni-media communication pattern has posed severe challenges to the Party’s publicity and ideological work: the omni-media communication pattern has led to the intensification of online rumors;the omni-media communication pattern has led to frequent occurrences of Internet public opinion incidents;the omni-media communication pattern hinders the dissemination of mainstream ideology on the Internet.The changes in the main contradictions in our society have put forward new requirements for the Party’s publicity and ideology work: the work of publicity and ideology must take serving people and satisfying people as the starting point of work;the work of publicity and ideology must promote the balanced development of the ideological and cultural field.The work of publicity and ideology must promote the full development of the ideological and cultural field.Problems are the starting point of theoretical innovation and the power source of theoretical innovation.In order to answer the major theoretical and practical issues on the Party’s publicity and ideology work raised by the new era,since the 18 th National Congress of the Communist Party of China,General Secretary Xi Jinping has put forward a series of new viewpoints and new conclusions on the publicity and ideology work at work conferences in the field of ideology and culture,which forms the innovative theoretical achievements of the Party’s publicity and ideological work with rich connotations and complete systems.This article takes General Secretary Xi Jinping’s important expositions on publicity and ideological work as the theme,and takes the new era of socialism with Chinese characteristics as the historical background to conduct a holistic study of General Secretary Xi Jinping’s important expositions on publicity and ideological work,focusing on the research and analysis of the generative basis of General Secretary Xi Jinping’s important expositions on publicity and ideological work,the rich connotations of General Secretary Xi Jinping’s important expositions on publicity and ideological work,and the main characteristics and era value of General Secretary Xi Jinping’s important expositions on publicity and ideological work.From the perspective of generation,the formation of General Secretary Xi Jinping’s important expositions on publicity and ideological work is not only a theoretical answer to the challenges faced by publicity and ideological work in the new era,but also an innovative development of the theory of the Sinicization of Marxism on publicity and ideological work.In terms of practice,in response to various domestic and foreign challenges faced by propaganda and ideological work,General Secretary Xi Jinping proposed that it is necessary to strengthen the construction of international communication capabilities,tell Chinese stories and spread Chinese voices well;that it is necessary grasp the general trend,follow the trend,and promote the integrated development of the media,establish an all-media communication system,strengthen the mainstream public opinion,and make the party’s voice spread more openly,widely,and deeply;and that it is necessary to realize,maintain,and develop the fundamental interests of the overwhelming majority of the people as the starting point and goal of publicity and ideological work,establish a people-centered creative orientation,vigorously develop cultural undertakings and cultural industries,create outstanding literary and artistic works that are worthy of the times,improve the public cultural service system,and improve the level of public cultural services with new ideas,new perspectives,and new conclusions.In terms of theory,General Secretary Xi Jinping emphasized that we must adhere to the basic principles of Marxist theory on publicity and ideological work,adhere to the leadership of the Party in publicity and ideological work,insist on arming the minds of the entire party and the people of the country with scientific theories,insist that the content of publicity must follow the correct facts,and insist that publicity and ideological work must pay attention to methods and art;that it is necessary to be good at digging out the wisdom of publicity activities in the excellent traditional Chinese culture,and put forward a new viewpoint on the creative transformation and innovative development of the excellent Chinese communication culture;that it is necessary to innovate the theory of the Sinicization of Marxism on publicity and ideological work;and that it is necessary to strengthen the party’s overall leadership in publicity and ideological work;that it is necessary to fulfil the fundamental tasks of "one upholding","two consolidations" and "three constructions",and that it is necessary to build new ideas and new perspectives such as the consciousness of the Chinese nation community.General Secretary Xi Jinping’s important expositions on publicity and ideological work is a scientific guide to promote the high-quality development of publicity and ideological work in the new era.It is rich in content and puts forward new requirements for the development of publicity and ideological work in the new era.General Secretary Xi Jinping emphasized that in the new era publicity and ideological work is an extremely important task.It is related to the banner and road;it is related to the implementation of the Party’s theory,line,principles and policies;it is related to the smooth advancement of various undertakings of the Party and the country;it is related to the cohesion and solidarity of the entire party and the people of all ethnic groups in the country;and it is related to the future and destiny of the party and the country.The basic duty of publicity and ideological work is to serve economic construction,serve socialist modernization,and serve to enhance the international status of the Chinese nation.The important role of publicity and ideological work is an important way to consolidate the party’s mass foundation,an important means to maintain ideological security,and an important way to enhance cultural self-confidence.Therefore,the party committees at all levels must attach great importance to publicity and ideological work,and place publicity and ideological work in an important position in the overall work of the party.General Secretary Xi Jinping emphasized that in the new era the fundamental task of publicity and ideology work is "one upholding","two consolidations" and "three constructions";that the mission task is to "hold high Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era",and use Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to unify thinking,action,and will;that The basic task is the "two consolidations",to consolidate the guiding position of Marxism in the ideological field and the common ideological basis for the unity and struggle of the whole party and the people of the country;that the strategic mission is "three constructions",building a socialist ideology with strong cohesion and leadership,building a socialist spiritual civilization with strong vitality and creativity,and building Chinese cultural soft power with strong appeal and influence.General Secretary Xi Jinping emphasized that the publicity and ideology work team is the main factor for doing a good job in publicity and ideology work.We must pay attention to the construction of the publicity and ideology work team,establish a large-scale publicity work concept,integrate publicity resources,build a large-scale publicity pattern,and strengthen the Party’s publicity and ideology work.The publicity and ideology department should keep its responsibilities,guarding the responsibilities and fulfilling its responsibilities,mobilize all fronts and departments to work together to improve the quality of the publicity and ideology work team,and create a high-level publicity team with "political strength,high skills,and excellent style".General Secretary Xi Jinping emphasized that to improve the quality and level of publicity and ideology work content construction is fundamental.The publicity and ideology work must conscientiously implement the will and propositions of the Party,spread Chinese culture and tell Chinese stories well,and strengthen publicity and reporting of new changes,new things and new ideas in the world.It not only maintains a high degree of consistency with the Party Central Committee in terms of ideology,politics,and actions,but also stimulates the emotional resonance of the people,so that the party spirit and the people’s spirit are consistent.General Secretary Xi Jinping emphasized that scientific methods are an important factor in promoting the high-quality development of publicity and ideology work.Scientific methods include planning publicity and ideology work with strategic thinking,opening new prospects for publicity and ideology work with innovative thinking,and promoting high-quality development of publicity and ideology work with dialectical thinking.General Secretary Xi Jinping’s important expositions on publicity and ideology work embodies the distinctive features of the unity of inheritance and development,the unity of the party spirit and the people’s spirit,and the unity of strategies and tactics,and has important theoretical value and practical significance.Theoretical value lies in the enrichment and development of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and the theory of the Sinicization of Marxism on publicity and ideological work;the practical significance lies in the fact that it has created a new situation of network publicity and ideological work,created a new realm of concentration on doing great things,and created a new realm of shaping my country’s international image.