| Since the 18th National Congress of the Communist Party of China,General Secretary Xi Jinping has made profound explanations on precise thinking on many occasions,emphasizing that in advancing work and solving problems,it is necessary to "target bottlenecks and shortcomings,focus precisely,and make great efforts together." As a truth-seeking and pragmatic way of thinking and a work attitude of striving for excellence,precise thinking provides an important guidance for the reform and innovation of ideological and political education.Precise ideological and political education is a new concept and new model of ideological and political education that emerged as the times require under the guidance of precise thinking and adapts to the development of the big data era.The "China Intelligent Education Technology Development Report(2019-2020)" proposes that "data-driven precision teaching mode will become the new normal of future education,promoting the optimization and precision of the education process".Big data has broad application prospects in the field of higher education,and it is also a strategic asset and an important support for the innovative development of ideological and political education in colleges and universities.To study the scientific connotation,basic characteristics,and significance of precise ideological and political education in colleges and universities in the big data era,to sort out its theoretical basis,to study its current situation,to analyze its generation rationale,and to explore its realization path is an in-depth implementation of the education digitalization initiative.It is a necessary step in the new trend of digital transformation of ideological and political education in colleges and universities,and it has great theoretical value and practical significance for improving the scientificity,pertinence,and effectiveness of ideological and political education in colleges and universities.Clarify the concept,characteristics,and value of precise ideological and political education in colleges and universities in the era of big data,and analyze its basic theories.In the era of big data,precise ideological and political education in colleges and universities is to collect,mine,and analyze data related to ideological and political education in colleges and universities with the help of modern information technology applications such as big data.It’s an educational activities with precise focus,effort,and regulation in the education process based on real-time feedback of data to achieve precise educational outcomes.The characteristics of precise ideological and political education in colleges and universities in the era of big data are mainly manifested as the coexistence of pertinence and customization,the interweaving of closed-loop and controllability,the fusion of ubiquity and synergy,and the coexistence of practicality and efficiency.It is of great significance to promote precise ideological and political education in colleges and universities in the era of big data.From a national perspective,precise ideological and political education in colleges and universities is an inevitable requirement for cultivating a new generation of young people capable of shouldering the mission of national rejuvenation;There is an urgent need for fair and high-quality education;from the perspective of colleges and universities,precise ideological and political education in colleges and universities is a necessary measure to enhance the pertinence and effectiveness of ideological and political education in colleges and universities.Clarify the theoretical basis of precise ideological and political education in colleges and universities in the big data era,and grasp its ideological context.The first is guided by the relevant expositions of Marxism,mainly including the Marxism about the overall development of human being viewpoint,the Marxism view of contradiction,the Marxism view of science and technology,the relevant expositions of the Chinese Communists on the accuracy of work philosophy,objects,and methods,and Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era;the second is based on the cultural inheritance of ancient Chinese education related thoughts,mainly including educational ideas such as "teaching students in accordance with their aptitude","teaching without distinction" and "step by step";third is based on the relevant theories of ideological and political education,it mainly includes the theory of ideological and political education process,the educational concept of "three complete education",and the theory of ideological and political education technology resources;the fourth is to use relevant western psychology and educational theories as resources for reference,mainly including the theory of hierarchy of needs,constructivism theory,and multiple intelligences theory.Explore the reality of precise ideological and political education in colleges and universities in the era of big data,and analyze the situation of the times.The opportunities for the development of precise ideological and political education in colleges and universities in the era of big data mainly include the policy support of the implementation of the national big data strategy,the technical empowerment of the new round of information technology transformation,the social needs of the evolution of digital survival patterns,and the active construction of smart campus infrastructure;The practical challenges of precise ideological and political education in colleges and universities in the era of big data mainly come from the lag in the transformation of cognitive concepts caused by the solidification of thinking modes,the difficulty of data integration and sharing caused by insufficient governance,the risk of personal privacy leakage caused by the lack of moral ethics,and the overall big data literacy needs to be improved due to incomplete team allocation.In the era of big data,the effectiveness of precise ideological and political education in colleges and universities is manifested in the fact that the target objects are more focused on individuals,the content supply is more based on demand,the education method is more scientific,and the education scene is more intelligent.At the same time,some problems are gradually emerging with the in-depth application of big data in precise ideological and political education in colleges and universities.Firstly,there is technical logic failure in the process of value guidance;secondly,the formation of information cocoon effect in the process of theoretical dissemination;thirdly,there is a lack of resource focus in the process of business collaboration;fourthly,there are obstacles in the mindset of thinking in the process of effect evaluation.Sort out the rationale for the generation of precise ideological and political education in colleges and universities in the era of big data,and consider its proper state.From the perspective of generation motivation,it mainly includes the transformation of the theoretical framework driven by big data,the transformation of the subject’s demands triggered by big data,and the iteration of the educational model empowered by big data.From the perspective of generative logic,the working ideas have shifted from "empirical speculation" to "data-assisted",the method has changed from "sameness" to "one policy for one person",and the education model has transformed from "flood irrigation" to "precision drip irrigation",the work pattern has shifted from "fighting on its own" to "educate by all staff".From the perspective of generating elements,the connotations of educators,educated persons,content supply,and generating scenes have been greatly enriched,and their forms and combinations have also undergone profound changes.From the point of view of the generation mechanism,it is necessary to rely on the big data infrastructure,analyze the way big data acts on ideological and political education,and explore the generation mechanism of precise ideological and political education.Specifically,it mainly relies on the big data collection and preprocessing system to accurately identify the target object;relying on the big data analysis and modeling system,make accurate research and judgment decisions;relying on the big data visualization and reporting system,accurately carry out educational activities;relying on the big data evaluation and feedback system,accurately strengthen the educational effect.Clarify the realization path of precise ideological and political education in colleges and universities in the era of big data,and promote its implementation to be effective.Firstly,as far as the overall requirements are concerned,it is necessary to establish a precise concept,follow the basic principles,and innovate the main methods.Secondly,in terms of system support,the building of a big data platform for ideological and political education will be driven by data;the co-construction and sharing of high-quality educational resources will be promoted by data sharing;and the physical and virtual fusion education space will be empowered by data.Thirdly,in terms of practical application,it is necessary to empower digitalization and promote precise teaching;enhance intelligence and promote precise management;focus on refinement and promote precise services.Fourthly,in terms of mechanism guarantee,strengthen the sense of responsibility,improve the process management mechanism;improve big data literacy,optimize the team building mechanism;adhere to scientific orientation,and improve the education evaluation mechanism.In a word,starting from the background of the big data era,this study demonstrates the significance of realizing precise ideological and political education in colleges and universities,analyzes the opportunities,challenges and development status of precise ideological and political education in colleges and universities,puts forward the rationale for the generation of precise ideological and political education in colleges and universities,and explores the realization path of precise ideological and political education in colleges and universities.At the same time,it should also be noted that although big data is promising in empowering precise ideological and political education in colleges and universities,it is still necessary to give full play to people’s subjective initiative,make full use of big data to serve precise ideological and political education in colleges and universities,and strengthen humanistic care,emotional experience,and value pursuit in ideological and political education. |
