Study On Fertilizer Efficiency And Industrialization Development Programme Of AMMS Biological-organic Fertilizer

Based on a field experiment, this article discussed the impact of AMMS biofertilizer on outputs, quality and soil environment of crop, etc, which chosed some kind of crops and vegetables as the subjects. On this basis, according to the position-theory of industrialized development and depth-submarketing theory, it studied the regional industrial distribution and marketing strategy of AMMS to offer theoretical foundation and development model for the fastly industrialized development of our domestic microbial fertilizer industry.The field experiment of AMMS biological-organic fertilizer showed that fertilizing both compound fertilizer and biological-organic fertilizer could improve the outputs of crops; Fertilized with lOOKg compound fertilizer and lOOKg biological-organic fertilizer per mu unit, the output of cabbage would be maximal; The biological-organic fertilizer could improve the stress resistance of crops, especially the disease resistance; It could also increase the content of crude protein, K, Vc and reducing sugar of farm produce, enhance the ratios of sugar to acid, reduce the total acidity, especially the content of nitrite; By fertilizing biological-organic fertilizer, the content of total K would be lower, and the content of total N, total P, available N, available P, available K and organic matter all would be higher, in significance of difference. Secondly, based on the theory of industrial distribution and the demand of industrial practices, this paper suggested a whole distribution of six regions and two regional distributions as the pioneers in China, accordingly put the safeguards forward. Finally, through the analysis of main board market of biological-organic fertilizer, it brought forward the marketing strategy of AMMS brand management-distribution combination, uilizaion of resource in and out AMMS corporation, construct-train-management to management-distribution procession; In order to set a theory mode up for market management-distribution of microbiofertilizer industry, it analysed the main board market of AMMS as a case, and demonstrated the economy feasibility to develop a market of area distribution.