On The Public Communication Mechanism Of The Ecological Conscious Cultivation

Ecological crisis, in the current, not only represents the exhaustion of resources and the pollution of the environment, but also the betrayal of the crisis of the culture and the value notion.In china, it is the lack of the public ecological law conscious and science conception and that of criterion of ecological behavior that manifests the lack of ecological conscious. So it is the fundamental method to resolve the ecological crisis that cultivates public ecological conscious.It is a complicated process to cultivate ecological conscious which interweaves many mechanisms. Along with the time goes by, public communication gradually turns into the main channel for public's acquirement of messages. Especially at the moment that the ecological educational system is not as clear as a bell, we should lay more emphasis upon the public communication in the process of cultivating of ecological conscious.Form the communication viewpoint, summarizing the effect of some factors in public communication and discussing the process and matters of whose interweavement, the thesis gives public communication a systemic analysis, whose main topic for discussion is ecological problems. Only if understand public communication mechanism comprehensively, that can we harmonize the factors of public communication and accelerate the effect of these factors in public conscious cultivating.Only if we understand the mechanism of ecological public communication and respect the law of public communication, can we harmonize the public communication mechanism. In doing this, can we foundation a science ecological conscious system by the way of public communication.